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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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Rite Aid to Offer Same-Day Delivery of Health and Wellness Essentials via DoorDash

Retail TouchPoints

Rite Aid has partnered with last-mile logistics platform DoorDash to offer same-day delivery of non-prescription health, convenience and wellness products from more than 2,100 locations across 17 states. ” Customers within range of participating Rite Aid stores can now order products on the DoorDash app or website.

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CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Retail TouchPoints

“Our commitment to data transparency at CMX is a core pillar that we anchor our strategy in, and we’re excited to embark on this new clean room initiative with a trusted partner whose audience of health and wellness and beauty seekers aligns with our own,” said Parbinder Dhariwal, VP and General Manager at CVS Media Exchange in a statement. “We’re

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Merchandising for Today's Omnichannel Shopper

GetElastic

In today’s digital world, merchandisers must take full advantage of the omnichannel space to influence and guide the shopper through the decision-making process. for businesses that focus on improving customer experience, it’s critical to leverage all the tools in the box to guide the experience. Watch Demo.

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Walgreens Fortifies C-Suite With Walmart and Calvin Klein Execs, Debuts Chief Product Officer Role

Retail TouchPoints

She was most recently Global Chief Marketing Officer at Calvin Klein and brings more than 20 years of experience with some of the world’s biggest consumer brands, including Starbucks , Target and Ulta Beauty. where he was instrumental in launching the new Walmart app and website, creating a unified omnichannel experience for customers.

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3 Keys to Creating Experiences that Gen Alpha Loves

Retail TouchPoints

McCrindle outlined five key behaviors and tactical elements that feed that desire to play: Adventure and experience; Social interaction and engagement; Challenges through sport, competition, achievement or skill; Creation , whether it be art, design or building something; and Collecting or swapping items. Brands such as Claire’s , E.l.f.

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Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut

Retail TouchPoints

Customers, or “locals” as Bluestone Lane calls them, can also add nutritional “boosts” of Beauty Aura marine collagen, Immune Defense protection powder or plant-based Clean Green Protein in Chocolate or Vanilla to their drinks. The aspiration is to be an omnichannel distributed brand. ”