article thumbnail

How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Optimizely

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. Health and beauty brands need to find a way to compete, and fast. Here are 3 examples of health and beauty brands succeeding in a crowded space by harnessing data to create unforgettable, personalized experiences for their shoppers.

article thumbnail

Very launches virtual try-on experiences for beauty customers

365 Retail

Working with Modiface, the retailer plans to expand the use of augmented reality across more make-up, hair colour and nail products, to create a more immersive beauty shopping experience. The post Very launches virtual try-on experiences for beauty customers appeared first on 365 RETAIL | Retail Technology News. year-on-year).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission

Retail TouchPoints

Beauty is riding high on seven consecutive quarters of net sales growth. Beauty leadership reported 7% year-over-year net sales growth , largely driven by the company’s “strength in digital” during the pandemic. Beauty and added two new brands, W3LL PEOPLE and Keys Soulcare, to its portfolio. Cosmetics to e.l.f. How is e.l.f.

article thumbnail

The State of Ecommerce Customer Loyalty in 2023

Smile.io

has access to the world’s largest loyalty dataset, with over a decade of data from billions of ecommerce orders.    Judge.me , Gorgias , and Little Data emphasize the importance of reviews, personalization, and first-party data and offer ecommerce predictions for 2024. Key Takeaways:  Smile.io And we can prove it. 

article thumbnail

The Benefits of eCommerce Personalization

GetElastic

No doubt personalization plays a critical part in any eCommerce strategy. When it comes to eCommerce merchandising campaigns it’s ok to get personal. What is eCommerce Personalization? So, what are the benefits of investing in eCommerce personalization? eCommerce Merchandising Playbook. Source: Twilio.

article thumbnail

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Health & Beauty.

eCommerce 411
article thumbnail

What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1% D2C brands need to generate a greater variety of marketing content and improve the content seen on their ecommerce website. of its total revenue in 2020. Dynamic Online Assets. Subscription Models.