Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For most, the holiday season is the time to unwind and celebrate. And that’s just the tip of the iceberg.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

FEBRUARY 26, 2021

Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. For instance, if you want to go to the Neil Patel blog, you type that into your Google search bar. Display ads are a way of attracting the market of a particular social media platform, website, or other digital channels to your product or service.

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Korona

JANUARY 14, 2021

It’s more complicated than a multi-location business because each branch is run by a separate entity. PPC campaigns. Businesses are making more sales and generating more leads through online channels than ever before. For the rest of this blog, we’ll focus primarily on these digital strategies. Blog and Landing Pages.

Marketing 52

Marketing Payment Services Social Media POS 52

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Not only that, it depends on the different channels that you have. That is all how all these different channels need to work together.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Not only that, it depends on the different channels that you have. That is all how all these different channels need to work together.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Ecommerce Platforms

MARCH 26, 2020

For instance, paying for a higher package could allow you to access things like multi-channel integration. This means that you can sell on other channels besides your website, like Facebook and Instagram. Then, you can channel the money into your business bank account when you make a sale.

Shipping Costs 228

Shipping Costs Payment Services Merchant Services Payments 228

Kissmetrics

MARCH 2, 2021

What About CAC Per Marketing Channel? Knowing the CAC for each of your marketing channels is what most marketers want to know. If you know which channels have the lowest CAC, you know where to double down on your marketing spend. The only issue is that it can be difficult to know what channel is responsible for which customers.

Customer 350

Customer eCommerce Multi-channel Channel 350

Omnisend

APRIL 30, 2021

With some initial planning, omnichannel marketing does the legwork to drive your sales without bombarding your customers with the same message on every channel. Omnichannel campaigns utilizing at least three channels earned an 18.96% engagement rate , compared to an average 5.4% rate for single-channel initiatives.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Lemonstand

OCTOBER 16, 2018

By connecting a dynamic product feed from your LemonStand store to a Facebook catalog, you can easily turn your store’s Facebook and Instagram accounts into a multi-channel powerhouse of selling. Currently, you can tag up to five different products with one post, and up to 20 products in a multi-image post. Customer Example.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Kissmetrics

MARCH 8, 2021

The average CTR for PPC ads is even worse at 2%. Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels. We already talked about the comparatively dismal open rates for email.

Payments 354

Payments Marketing Payment Services Mobile 354

Kissmetrics

MARCH 2, 2018

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. Posting, liking, commenting and engaging on seven platforms?

Social Media 206

Social Media Multi-channel Channel SEO 206

ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.  Additionally, we saw many brands expanding past Amazon onto other retail media channels. We’ve seen that more and more, creative needs to be developed per channel.

eCommerce 78

eCommerce Social Media SEO Payments 78

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Feedly is a great tool for curating content from your favorite industry blogs and thought leaders. Simply posting every new blog post on your Facebook won’t develop your status as a topic expert. There are only so many hours in a day.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Inflow Insights

DECEMBER 8, 2021

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy and best practices. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Paid Advertising (PPC) Audit.

Improvements 106

Improvements Marketing PPC SEO 106

FastSpring

JANUARY 8, 2019

A blog is an online log of content relevant to your market. The term blog is a combination of “web” and “log.” A blog should be included on your ecommerce site. Most ecommerce platforms have a built-in blogging function, so you can attract both traffic and links to your store. Multi-Channel Ecommerce.

Merchant Services 65

Merchant Services Payment Services Payments eCommerce 65

eCommerceFuel

JANUARY 5, 2018

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?

Marketing 37

Marketing eCommerce WooCommerce Apparel 37

Inflow Insights

JANUARY 3, 2021

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.

eCommerce 164

eCommerce Multi-channel Social Media Article 164

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. This entitles you to unlimited SEO, a blog, and website speed problem checks. You get access to a wide array of SEO tools , including JSON-LD rich snippets, bulk edit SEO, blog optimization, fix meta titles and descriptions, 404 broken links, etc. Pricing ??.

SEO 104

SEO Shopify Marketing eCommerce 104

eCommerceFuel

JANUARY 5, 2018

We talk about the level of ROI he sees with direct mailing relative to other channels like e-mail, PPC, retargeting, things like that. A Look At ROI Across All Channels. But when you compare it to things like e-mail, PPC on Google, Facebook Ads, things like that, how does the ROI look when you’re looking at direct mail?

Marketing 20

Marketing eCommerce WooCommerce Apparel 20

Inflow Insights

JANUARY 3, 2021

In this blog post, we’ve given you all the tools to get yours started on the right foot. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. Creating a content marketing strategy for eCommerce can often be overwhelming. Table of Contents.

eCommerce 90

eCommerce Multi-channel Social Media Article 90

Lemonstand

JUNE 7, 2018

Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. This can obviously be a little difficult for multi-purpose retailers. I see it time and time again.

eCommerce 56

eCommerce Payment Services PPC Multi-channel 56

ROI Revolution

SEPTEMBER 1, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Multi-channel retail marketing for the holidays. August 24 update.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

ROI Revolution

OCTOBER 7, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Multi-channel retail marketing for the holidays. August 24 update.

Shipping Costs 78

Shipping Costs Events Payments Small Business Retail 78

ROI Revolution

NOVEMBER 16, 2020

Dive deeper into Prime Day stats & wins in our Amazon Prime Day 2020 recap blog post ! One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Multi-channel retail marketing for the holidays.

Shipping Costs 78

Shipping Costs Payments Events eCommerce 78

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. These marketing channels are essential to increasing sales over the holidays. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.? Send a lot of email and exhaust your social media channels. Social ads are a must!

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? promoting products and services, setting up a shoppable experience, creating a personal blog).

eCommerce 88

eCommerce Payment Services SEO Social Media 88

BigCommerce

JULY 3, 2017

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. TEST EVERYTHING ALWAYS.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in 2020. billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. March 2 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JANUARY 5, 2022

We keep this blog post updated with the information you need to stay in the loop with the supply chain crisis. Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

OCTOBER 7, 2021

Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year. billion in 2020.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

Stay tuned to this blog as we keep you updated with all the latest. Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6%

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148