Secondary Goals: Track These GA Events If You’re Doing A/B Testing
Kissmetrics
OCTOBER 1, 2021
From an A/B testing perspective, you might track features such as how many times users click CTA buttons, how many users engage with your live chat , and how many people click on your email address to contact you. GA allows you to track both category and subcategory events, so make full use of the available features.
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