ROI Revolution

JULY 27, 2022

If you are like me (and anyone else who has caught onto the Performance Max and GA4 transition), you’re probably curious about all the changes taking place in the ecommerce industry. You might be wondering, Have the standards for my product feed changed, too? Why Is Performance Max Product Feed Optimization Such a Big Deal?

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Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Our previous blog contains more detailed information about GA4 that you may find helpful as a companion to this article. You speak with a friend about an obscure product they saw online.

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ROI Revolution

OCTOBER 5, 2022

With Universal Analytics on its way out, your organization has hopefully set up basic GA4 tracking, which may include pageview tracking, purchase/lead tracking, and so on. and that is what ROI Revolution is here to help you with in this blog. How to Set Up Your GA4 Property for Success: Key Concepts. GA4 Property Settings.

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ROI Revolution

NOVEMBER 9, 2022

Major players like Amazon, Walmart, and Target are expanding their retail media platforms , introducing more ways for brands to get in front of new shoppers. ” – Chase Traywick, Director of Product Feeds and Retail Media. In Fall 2022, Google announced plans to roll out major changes to mobile search results.

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ROI Revolution

APRIL 28, 2022

In our April 2022 SEO News Recap, dive into the latest news and updates from ROI’s SEO experts on search engine optimization, including insights on Google’s AI tools, visual search improvements, Google Analytics latency issues, and more. March 2022 Product Reviews Update Released. Spring Cleaning: The URL Parameters Tool.

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ROI Revolution

MARCH 7, 2023

With Microsoft’s announcement of AI-enhanced Bing search and Edge browser features and Google’s rebuttal with its unveiling of BARD, the paid search world has its eyes on the two tech giants, anticipating their next move and wondering how AI will affect PPC. There is no doubt that search as we know it is evolving.

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ROI Revolution

JULY 29, 2022

Google Now Verifies Official Release Dates for Ranking Updates. If you’re noticing higher than usual keyword ranking volatility on your preferred keyword tracking tool, you can now go to at Google Search Central to confirm whether a Google algorithm update has been rolled out!

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ROI Revolution

JANUARY 25, 2023

In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy. Google introduced its Helpful Content System last year and has already updated it once. Google wants unique, original, helpful content written for humans.

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ROI Revolution

SEPTEMBER 26, 2023

Last month , we shared the latest on core algorithm updates, generative AI for organic search, new options in GA4, and more. In August 2023, Google completed the rollout of the Broad Core update , which ran from August 22nd-September 7th. The search giant also emphasized the importance of improving content quality and relevance.

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