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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. For most eCommerce businesses, the decision comes down to social media advertising (ie.

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. times more conversations than average consumers when they recommended products. People trust them, and they will trust what they recommend.

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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. This is when you partner with influencers in your niche who use email, blog content, and social media to tell their audience about your products.

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Shopify SEO Experts: Get Your Store #1 on Google

AcquireConvert

Referrals and recommendations from other business owners are a great start but be sure to check out that they can deliver what you need. Otherwise, you’re travelling blindly down a road and will never know when you get to your destination. The best ones will want to audit your website and provide recommendations on the path forward.

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How a Great Plan Can Prepare You for the Worst

Omnisend

As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. The post How a Great Plan Can Prepare You for the Worst appeared first on Omnisend Blog.

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How a Great Plan Can Prepare You for the Worst

Omnisend

As ThoughtShift Marketing Leader, we’d come up with a plan to specialize in the travel sector. We simply wanted to add travel to our e-commerce experience. Strategies that needed SEO, PPC, and paid social. The post How a Great Plan Can Prepare You for the Worst appeared first on Omnisend Blog.

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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

It’s all about tailoring the chat experience to increase satisfaction and conversions by engaging with, understanding, and recommending products to customers individually. So, our recommendation is to take one tactic at a time and test it before moving on to the next. Conversion rate optimization relies on testing. Simple: all of them!