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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Read the blog. respectively.

PPC 78
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How to Use Google Trends in Marketing

Kissmetrics

If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see. If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Get Ideas for Blog Posts.

Marketing 335
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

You could always read hundreds of blog posts, but a better approach is to switch to podcasts for easy listening. Ecommerce Paradise podcast host Trevor and his wife travel the world all while building, automating, and outsourcing ecommerce businesses. Ecommerce Paradise. Ecommerce Freedom Podcast. Titans on Ecommerce.

eCommerce 187
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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. This is when you partner with influencers in your niche who use email, blog content, and social media to tell their audience about your products.

eCommerce 103
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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Instagram/Facebook Ads) vs. Google Ads (Shopping & Search).

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. Despite being a boring tourism board, they were able to generate incredible traction and drive high amounts of interest in travel. My blog posts were great.

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Shopify SEO Experts: Get Your Store #1 on Google

AcquireConvert

Otherwise, you’re travelling blindly down a road and will never know when you get to your destination. If your main goal is to get instant traffic and sales through the door, you’d probably be better off finding an agency that specializes in pay-per-click (PPC) advertising with Google Ads or Facebook. What’s failing with your SEO?

SEO 28