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How to Humanize PPC Ads

Kissmetrics

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. After all, PPC ads have obvious advantages. By humanizing your PPC ads, you can stand apart from your competitors. Before I go on, what do I mean by humanizing your PPC ads? Why Should You Humanize Your PPC Ads?

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

With a limited advertising budget, what PPC channels should you invest in? The budgeting method we recommend to find your most profitable campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

SEO Recommendations. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – Travel.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Less visually appealing in nature.

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4 Ways to Use Micro-Influencers to Grow Your Business

Kissmetrics

Search engine optimization takes months to drive any measurable traffic, PPC costs tons of money and is often difficult for the average marketer to run without hiring an agency. times more conversations than average consumers when they recommended products. People trust them, and they will trust what they recommend.

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How to Start an Ecommerce Affiliate Program to Increase Sales

SellBrite

Perhaps they aren’t actively looking for products like yours, or they’ve never been to your website, so they don’t see your pay-per-click (PPC) ads. Audiences appreciate product recommendations from the influencers they trust, so use this strategy to introduce new products to new audiences.

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Guide to Using Facebook Business Manager

Inflow Insights

Facebook recommends the primary admin be in charge of setting up the Business Manager. It’s also recommended that you have more than one admin on an account in the case of a person leaving a company or unforeseen issues. Facebook recommends adding work email address. Facebook Business Manager – Part 1. Step 1 – Getting Started.