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32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

The ecommerce customer is a moving target. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products? How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products? They’re mobile.

eCommerce 225
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7 best International Women’s Day email examples [+ subject lines]

Omnisend

International Women’s Day branding ideas You can also take a larger, more serious approach to your IWD campaigns. 7 best International Women’s Day email examples Let’s look at some great International Women’s Day emails from ecommerce brands to help inspire you. #1 2 PlayingCardDecks.com: Women’s Day ?

Gifts 88
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Talking Shop: Itzy Ritzy’s Baby Steps to Big BFCM Success

Smile.io

Luckily, there are brands out there like Itzy Ritzy that are there to help them at every stage of their journey. Using a loyalty program before, during, and after BFCM It’s almost here… The Super Bowl of ecommerce—Black Friday Cyber Monday, better known as BFCM. Blog Tim Peckover 3.

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5 reasons CMOs should care about their commerce architecture

GetElastic

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. 2019 has brought about the realization that the most important feature in an ecommerce platform is the architecture. Previously published on LinkedIn.

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How to Take Your Emails From Serious to Seriously Engaging Part 2

UpSellIt

In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. While it has the power to enhance your campaigns, it’s important to align it with your brand and audience. GoDaddy was forced to pull its 2015 Super Bowl ad because it seemed to make fun of animal cruelty.

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Why Merchants Should Prioritize Digital Channels and First-Party Data

Omnisend

Major shake-ups in the ecommerce industry have made it harder than ever to predict consumer trends. Understanding your audience calls for introspection, as merchants and marketers alike should always ask themselves how they can improve and make their stores more successful. Reading Time: 17 minutes.

Channel 78
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January 2020 Marketing News Recap

ROI Revolution

Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. We’ll also talk about the newest Google core update and a surprising development in Super Bowl ads. Fox Opens Up Additional Super Bowl Ad Slots. Marketing News Highlights.