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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? The Future of AI and Machine Learning.

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PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

PPC 110
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The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The search engine game is too important to be ignored, and it is the first step in restoring your image. First impressions count, and we do judge many books by their cover.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. Content marketing ticks nearly every box for your business. For example, you might use their name at the top of a booking site or suggest content based on their past interactions with your brand.

Marketing 350
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I recommend that you set up an SEO dashboard so that you can track all of the important metrics at any time. There’s a strong connection between mobile and local search. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Here’s another example.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. Still, overall, 62.5%

eCommerce 197