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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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Is Getting “Google Guaranteed” Worth It?

Kissmetrics

Google has rolled out a new consumer protection feature called Google Guaranteed. Many businesses are already using Google’s Local Services Ads to generate leads for their companies through paid search efforts. Services booked through Local Services Ads are automatically insured up to a lifetime cap, which varies by location.

Books 285
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How to Create the Perfect Business Listing

Kissmetrics

Google My Business: Google is the number one search engine in the world, commanding more than 88 percent of the global search market. Bing Places: While Bing has only about 6 percent of the global search market, it still may be worth setting up your business listing there. Optimize for Voice Search.

SEO 276
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Q4 2021 Ecommerce Brand Growth News

ROI Revolution

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more. Consumer Privacy.

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Q4 2021 Ecommerce Brand Growth News

ROI Revolution

As we prepare to exit the turmoil of the past two years to enter 2022, let’s take a look at how this year ended with the top digital marketing news of Q4 2021. This edition of your quarterly brand growth news update includes the latest on the 2021 holiday shopping season, consumer privacy, social media news, and more. Consumer Privacy.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties.