Inflow Insights

JUNE 21, 2021

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

ROI Revolution

MAY 11, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. It’s also recommended that you should move your Google tagging to GTM or global site tag for Google Ads (gtag.js) if you haven’t already.

Search Marketing 78

Search Marketing Marketing Information Social Media 78

ROI Revolution

MAY 9, 2022

Providing relevant product or service recommendations. Increasing their likelihood to recommend, buy from, or become repeat customers of your brand. After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email. Just 34.5%

Food and Beverages 78

Food and Beverages eCommerce Customer Social Media 78

ROI Revolution

SEPTEMBER 7, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Strategies for navigating your brand through never-before-seen consumer buying behavior during peak seasonality. Published June 29, 2021 | Updated September 7, 2021.

eCommerce 147

eCommerce Gifts Shipping Costs Shipping 147

ROI Revolution

APRIL 21, 2020

Whether or not merchants are advertising on Google Shopping or not, they will be eligible for these free listings, which will help them better connect with consumers. availability (recommended). One of the simplest ways to be included in surfaces across Google is to submit a high-quality data feed to the Google Merchant Center.

Shipping Costs 88

Shipping Costs Recommendation Information Mobile 88

ROI Revolution

NOVEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumer spend on holiday items surged over the past many years. 43% of the unwanted gifts US consumers receive every year are clothing and accessory items ( Finder ).

eCommerce 144

eCommerce Gifts Shipping Costs SEO 144

ROI Revolution

JUNE 27, 2023

The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost. It’s the second half of 2023. A little bit of inspiration can go a long way.

Marketing 78

Marketing eCommerce Mobile Gifts 78

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

ROI Revolution

AUGUST 26, 2020

If our predictions are accurate, your planning period for holiday marketing strategies and the beginning of seasonal consumer buying behavior may sneak up on you faster than usual. As you prepare budgets, marketing strategies, and promotions, keep in mind that looking solely at 2019 data and trends won’t be enough this year.

Webinar 88

Webinar Fulfillment Marketing Consumer 88

ROI Revolution

SEPTEMBER 17, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Are you adopting responsive search ads in all ad groups? Cyber Week), seasonality adjustments are recommended.

eCommerce 78

eCommerce Recommendation Gifts Improvements 78

ROI Revolution

OCTOBER 5, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. As the holiday season quickly approaches, consumers are already starting to shop. Most consumers start their holiday shopping in October. September 21.

eCommerce 120

eCommerce Gifts Shipping Costs SEO 120

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our approach is different than traditional marketing agencies. NP Digital Marketing Services. Despite this, the company was not appearing in search results.

Marketing 275

Marketing SEO eCommerce Social Media 275

ROI Revolution

SEPTEMBER 20, 2022

Between the COVID-19 pandemic, supply chain strain, and inflation concerns, consumers have been starting their holiday shopping earlier than ever. 44% of consumers start their holiday shopping in or before October. For marketers, holiday season prep starts several months before customers start shopping.

eCommerce 78

eCommerce Shipping Costs Gifts Shipping 78

ROI Revolution

AUGUST 5, 2021

Provide personalized recommendations to shoppers. Many sites utilize recommendation sections like “You May Also Like” or “Customers Also Shopped For” on their product pages. Consider creating a gift guide to make this hectic time of year easier on your consumer. Consider how consumers will use your products for the holidays.

eCommerce Marketing 78

eCommerce Marketing Marketing eCommerce Gifts 78

ROI Revolution

AUGUST 26, 2022

This is the GA4 attribution model that we recommend brands use. This model type disseminates fractional conversion credit based on data for each conversion event – organic, paid search, email, or direct. The recommended event data retention setting is 14 months. User and session data is not affected.

Events 78

Events Channel PPC Webinar 78

ChannelAdvisor

AUGUST 4, 2017

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Much of this usage has been by early adopters, and until the last few months, the space saw very little mass market advertising.

eCommerce 56

eCommerce Consumer Electronics Electronics Blog 56

Kissmetrics

APRIL 23, 2021

Would they recommend it? Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content. The search engine game is too important to be ignored, and it is the first step in restoring your image. Did they like your service/product?

Definition 362

Definition Management Social Media SEO 362

ROI Revolution

DECEMBER 7, 2021

We recommend staying on the lookout for this alert so that you can take advantage of the 30-day window to find out how big of a lift to conversion tracking you can expect to see from implementing Enhanced Conversions. Browser and operating system updates like the iOS 14.5

Customer Data 78

Customer Data Presentation Improvements Management 78

ROI Revolution

DECEMBER 2, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. billion in revenue. Not in the slightest!

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 14, 2021

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Consumers spent an additional $1.8 Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday. billion in revenue. Not in the slightest!

eCommerce 78

eCommerce Shipping Costs Gifts Social Media 78

ROI Revolution

DECEMBER 7, 2021

Just recently, in October 2021, Enhanced Conversions was publicly announced and rolled out to all Google Ads advertisers to improve the reliability of Google Ads conversion tracking as the industry adapts to increased consumer demands for data privacy. Business being good isn’t always a good thing.

Customer Data 78

Customer Data Presentation Information Improvements 78

Inflow Insights

APRIL 3, 2020

In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. Note: Want our personalized help and recommendations to get more B2B customers online? B2B eCommerce SEO Marketing Strategies. #1: 5: Improve and Optimize Your Branded Search Marketing Campaigns.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ChannelAdvisor

AUGUST 4, 2017

But digital assistants have exploded over the past year and have become one of the fastest-growing segments of consumer electronic devices, according to the Consumer Technology Association (CTA). Much of this usage has been by early adopters, and until the last few months, the space saw very little mass market advertising.

eCommerce 40

eCommerce Consumer Electronics Electronics Blog 40

SellBrite

MARCH 15, 2018

For sellers on a budget, outsourcing product photo shoots can be time-consuming and expensive. As more events occur, consumers have become more wary of distributing their personal information online — creating a barrier to ecommerce shopping. To build this trust, trust badges are highly recommended. Source ].

eCommerce 125

eCommerce Social Media Mobile Gifts 125

Kissmetrics

MAY 21, 2018

This site, which has a reputation for sharing feel-good viral videos, gets almost 43% of their traffic from social and less than 19% from search. Groups of consumers all use the web differently. Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations.

SEO 225

SEO Social Media Blog Channel 225

ROI Revolution

MAY 16, 2019

With over 5,000 attendees, the event was represented by digital marketers from all around the world (68 countries, to be specific). Announcements revolved around around artificial intelligence , machine learning , and user privacy , as well as more mobile-friendly experiences (for both consumers and marketers).

Marketing 68

Marketing Mobile Improvements Events 68

ROI Revolution

OCTOBER 7, 2020

2020 has created an unparalleled marketing landscape that even the most seasoned executive couldn’t have predicted. From ecommerce growth exploding five years ahead of schedule to consumers’ rapidly shifting (and varying) buying behaviors, 2020 has been a turbulent year for many brands. Published October 7, 2020.

Improvements 88

Improvements SEO Apparel Download 88

Inflow Insights

MARCH 27, 2020

This added brand awareness can create more branded searches for your brand and products in Google, which helps signal to Google that they should associate your website with your brand. Including brand+keyword search terms like “ annemarie body lotion :”. This helps avoid wasting ad spend on irrelevant search queries.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Shopping Signals

MARCH 21, 2023

Once they have this information, they should be able to create detailed reports outlining all the steps required for successful implementation of their recommended strategies. A reputable company should take time to understand your business goals before providing any advice or services.

eCommerce 52

eCommerce SEO Improvements Mobile 52

Inflow Insights

NOVEMBER 29, 2021

With Google limiting paid search data at unprecedented levels, accessing competitor data as a paid search marketer gets harder every single day. In this blog, I’ll walk you through how our team of paid search advertising specialists evaluates the competition for our eCommerce clients using five tools: 1.

PPC 125

PPC Search Marketing Consumer Goods Recommendation 125

BigCommerce

JANUARY 9, 2018

Here’s exactly what they found: On-site search was found to be the preferred product finding strategy of the test subjects, as they perceived it to be faster than category navigation. And yet, despite most of us using on-site searches on mobile, the mobile search experience on ecommerce sites is almost entirely broken.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

Demac Media

FEBRUARY 15, 2018

Save your seat now , and leverage the behavioural patterns of consumers to acquire more customers! will be providing tips and guidance on how retailers can provide a better overall customer experience and generate more revenue through search. Miles Tinsley , Klevu’s Head of U.S.

Webinar 31

Webinar Shopify Merchant Services Customer Retention 31

Kissmetrics

OCTOBER 15, 2020

For example, if I’m looking for a new Chinese restaurant to try out, I might type in: Chinese restaurants near me best Chinese restaurants in Chicago Chinese restaurant recommendations. Over half of consumers search for reviews and recommendations online before making purchases. Each of those phrases is a keyword.

SEO 363

SEO PPC Blog Information 363

ROI Revolution

JULY 31, 2023

Timeline for Your Holiday Ecommerce Strategy From strategizing in September to decking the halls in December, the holiday season is a wild ride for digital marketers. What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them?

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

MARCH 7, 2023

When diving into this new technology, our teams noticed that consumers’ searches have been shown a heavier number of images than before. Another initiative we recommend is including more broad match keywords. Frequently Asked Questions About AI for PPC Q: Will the way people search change?

PPC 78

PPC Technology Information Download 78

ROI Revolution

JANUARY 25, 2023

We’ve leveraged Conversion Lift Studies and geo tests to better understand the role that paid social plays in our clients’ holistic marketing mix. Kathryn Mueller, Team Lead, Conversion Rate Optimization 2022 gave us a good vantage point to observe three general UX trends: Give consumers more information to make their purchase.

eCommerce 78

eCommerce Social Media SEO Payments 78

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. But what can eCommerce brands do to meet that future?

eCommerce 113

eCommerce Jewelry SEO Magazine 113