3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS
Inflow Insights
JUNE 21, 2021
It turned out the conversion setup in Microsoft Ads tracked users who reached the checkout page, whereas the conversion setup in Google Analytics tracked users who actually completed the checkout process. Not only was their strategy driving up their branded campaign costs, they were increasingly losing out on important consumer searches.
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