Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. In this post, I’m going to cover three examples of what innovation looks like in practice, detailing PPC , SEO , and CRO strategies from the work we’ve done at Inflow.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. YouTube is the #1 platform that affects consumer behavior.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

NOVEMBER 6, 2020

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 3. #2 Thrive Agency — Best for Amazon PPC. Another name for this is Amazon PPC. And you won’t achieve all that with a one-person team.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Content Pruning Case Study #2. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 16, 2020

90% of consumers say that ads influence their purchase decisions. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. However, without an AdWords consultant, the whole process can become time-consuming, costly, and of course, prone to errors.

PPC 246

PPC Improvements Management Social Media 246

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X First, we took off the bat cape and turned back to Bruce Wayne as we stepped into the mind of the consumer and mapped out the purchase journey.

Events 154

Events Consumer eCommerce Gifts 154

Kissmetrics

FEBRUARY 4, 2021

He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical. Our client portfolio includes Fortune 500 companies and exciting challenger brands, as well as direct-to-consumer brands. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: When we onboard new PPC clients, reviewing their product data feed is a crucial step of our initial audit.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Algopix

AUGUST 14, 2023

Marketing and Branding : When working on branding and marketing efforts, opt for books that delve into consumer behavior, psychology, and effective marketing techniques. Consumer Psychology: Understanding customer behavior and decision-making is crucial for effective marketing.

Books 101

Books eCommerce Arts Webinar 101

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Paid search tends to be stronger than other forms of advertising because the consumer is already explicitly searching for something related to your product. Click here to read the full case study !

PPC 68

PPC Mobile Internet Retail Marketing 68

ROI Revolution

JULY 27, 2022

We are already seeing positive lifts with the clients that we work with on product feed optimization and PPC advertising. Just to show you how impactful this can be on your business, an article published by Google was able to demonstrate a case study of a global brand capitalizing on this opportunity. Google Ads Help Blog.

Merchant Services 78

Merchant Services PPC Blog Information 78

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. Whether through blog posts or case studies that showcase success stories other businesses have had with your company, content can answer customer questions and instill confidence in your product without getting a sales rep involved.

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). Google essentially wants a case study that proves you can walk the walk.

Merchant Services 71

Merchant Services PPC Document Management 71

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Demac Media

JULY 31, 2017

This not only made the online shopping process easier for potential customers, it increased Boathouse’s Quality Score; a crucial factor in Google’s rating of your keywords and PPC ads, that’s used to determine cost-per-click and ad rank. Read more: Check out our full case study featuring the success of Boathouse by clicking here.

Marketing 48

Marketing Magento PPC Apparel 48

eCommerceFuel

APRIL 24, 2019

Company will focus on “cross-border” selling to Chinese consumers from other countries. PPC Specialist | Holmes Custom | Jacksonville, FL. The Final Job Boards Update (A Launch Case Study) (Podcast). In the News: Amazon Is Shutting Down China Marketplace Business. marketplace to close July 18.

Merchant Services 24

Merchant Services Vend Payment Services Cryptocurrencies 24

Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. As expected, we increased the click-through rate by showing products the consumers would likely be the most interested in. This had two positive results.

eCommerce 144

eCommerce Clothing Article Online Retail 144

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. But when economic uncertainty results in consumers spending less of their discretionary income, there comes a point when high-AOV items need to be discounted.

Channel 78

Channel eCommerce Fashion SEO 78

SellBrite

NOVEMBER 26, 2019

In fact, 67% of consumers cite high-quality images as the biggest influence when purchasing a product. As proof, look at the following case study. He made sure to fill this space and tweak existing keywords based on keyword research, targeting terms that performed the best during a few-day trial paid-per-click (PPC) ad campaign.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Lemonstand

OCTOBER 16, 2018

It’s great for cultivating a brand that’s positioned in the mind of consumers. Another 38% of consumers say that they frequently buy products showcased on Instagram. It removes just about any unnecessary objections or time-consuming tasks that would typically make a user reconsider.

eCommerce 83

eCommerce Social Media Merchant Services Multi-channel 83

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. Apple understands that technology consumers often get overwhelmed. Rethink the Need for Advertising. but in their hearts.

Marketing 356

Marketing Social Media PPC Customer 356

ROI Revolution

APRIL 12, 2022

Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. 28% of marketers use automation in their PPC advertising efforts. Case Study | On average, only 12-15% of A/B tests have a winning result. Read the case study to learn more.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

JANUARY 27, 2021

The case studies are endless for a good reason: Guest blogging works. If you like PPC, they have tons of content about that. Trends shift, patterns change, and most important of all: Consumer behavior evolves. As consumer behavior shifts, our marketing tactics need to adapt. It drives traffic and inbound leads.

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

AUGUST 5, 2021

12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI 9 PPC Ad Copywriting Secrets to Steal From the Pros Call-to-Action: 8 Tactics to Create One in 2021 + Examples. Snapchat Shoppable AR Resources: Snapchat Lens Web Builder Nielsen Catalina Solutions Snapchat Lens Campaign Case Study. Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

SellBrite

NOVEMBER 23, 2018

Furthermore, good backlinks decrease the amount of money you need to spend on PPC marketing. . The most beneficial, but also quite time-consuming option, is to go and recreate this content that’s no longer on the Bark Post website. This is a time-consuming task, but it can result in a few golden backlinks from quality sites.

eCommerce 133

eCommerce SEO Article Merchant Services 133

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). Just perform some competitive PPC analysis and add those to your sheet! While the latter is a little more powerful (since redirects lose a little “link juice”), it’s waaaaay more time-consuming.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. The drop in search traffic is likely due to their consumers’ behavior. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. Pet Supplies.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Omnisend

APRIL 20, 2021

Check out this case study to see how they did it. Acquiring customers via PPC advertising is now much more effective because of its powerful targeting capabilities. According to Stackla data , as much as 86% of digital consumers decide to support brands based on how authentic they are perceived to be. 4) Retargeting Ads.

Payments 132

Payments Shopping Carts Shipping Costs Merchant Services 132

eCommerceFuel

FEBRUARY 17, 2017

So there was probably $30,000 or $40,000 of consumer sales, and then these huge chunk sales to the military for name-brand software. Our objective was never set out to sell consumers this one product that takes seven years to get a new one. Daniel : So we’ve kind of been on the backside of the wave. The Lightning Round!

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205

Omnisend

JANUARY 5, 2024

Then we’ve got good news: creating an online store doesn’t have to be complex or time-consuming anymore. You could use user-generated content to increase your brand and product credibility, for example, include customer video testimonials, product reviews, and case studies.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Lemonstand

OCTOBER 25, 2018

That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. Old Spice is one of the best-known examples of absurd humor in consumer products, for good reason. Another helpful rule?

eCommerce 83

eCommerce Books PPC Jewelry 83