UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS
RetailMinded
APRIL 7, 2022
Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.
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