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UNDERSTANDING RETAIL THROUGH THE LENS OF GEN Z CONSUMERS

RetailMinded

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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How To Leverage M-Commerce For Your Retail Business

RetailMinded

For example, retail businesses now integrate omnichannel strategies like M-commerce or mobile commerce to enable mobile shopping. Many consumers now rely on mobile devices to research products and services, make an order, and complete transactions. This allows you to deliver a better impression to consumers.

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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

An eMarketer article recently stated, “To align with usage trends, checkout providers will double down on optimizing the mobile payments experience.” Getting to know how users want to consume brand content will guide how brands should show up on each platform when they want to encourage or influence buying behaviors.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. New Payment Methods, New Fraudulent Activity. The method in which consumers shop is continually evolving. trillion worldwide. Smartwatches.

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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Standing from consumers' points of view, they build honest relationships with customers in the process. for consumer goods and 10.6% Source from KPMG.

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How Quick Service Restaurants Can Find Growth Opportunities

Wiser

Mobile payments and rewards, the drive to provide healthier options, and consumers’ demand for fast service without compromising on quality have affected every type of restaurant. Leverage Digital Marketing Channels, But Don’t Ignore Traditional Ones. For example, McDonald’s now has its own proprietary TV channel.

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June 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert video, you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. Touchless payment continues to grow. of Gen X will keep using touchless payment post-pandemic.