Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). It’s designed to help brands maximize ROI through data-led execution and optimization on Walgreens-owned platforms and through other external brand-safe channels. .

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Retail TouchPoints

JULY 1, 2021

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. Much of it comes down to fostering deeper relationships with its customers.

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Omnichannel Technology Channel Department Stores 264

Retail TouchPoints

NOVEMBER 17, 2021

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to buy their products) really want? The day kicked off with a keynote presentation by Jeff Orschell, EY Americas Practice Leader: “Bottom line for retailers is that change is still happening, consumer behavior is still changing.

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Consumer Omnichannel Leisure Supplies 312

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

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Consumer Social Media Retail Multi-channel 305

Retail TouchPoints

APRIL 15, 2024

Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer goods,” according to a statement by the English-language channel of the country’s State Council.

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Retail TouchPoints

OCTOBER 15, 2021

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It’s that whole spectrum in between.”

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Consumer Retail Merchant Services Fashion 290

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. That includes [looking at] other paid marketing channels in addition to Meta and Google. When Wish debuted in 2010 it took the U.S.

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Shipping Costs Consumer Supplies Shipping 330

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

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Multichannel Channel eCommerce eCommerce Platforms 98

ChannelAdvisor

APRIL 8, 2022

Read How to Connect to the Right Channels , Market at the Right Time , Sell Wherever Consumers Shop and Fulfill Customer Expectations. . This is especially true for consumer preferences and behaviors. Without optimizing your presence in each retail channel, you could be wasting your brand’s time and money. .

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Multichannel Channel eCommerce eCommerce Platforms 96

Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Social Media Home Shopping Mobile Channel 130

365 Retail

JUNE 28, 2022

Consumer touchpoints are growing exponentially, making media activation more complicated as shoppers flutter across thousands of channels and apps, making the possible combinations infinite. For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. .

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Channel Multi-channel Marketing Retail 98

Retail TouchPoints

JANUARY 2, 2024

Ikea Retail (Ingka Group) has seen “game-changing” results since employing artificial intelligence-powered demand sensing technology. AI has been a game-changer for us, making our routine tasks easier with the use smart models,” explained Parag Parekh, Global Chief Digital Office (CDO) for Ikea Retail (Ingka Group) in a statement.

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Improvements Games Technology Article 251

Retail TouchPoints

MARCH 14, 2024

The biggest player, with 60% of the $45 billion market, is Amazon, followed by the likes of Walmart and Target, which, combined with a few other large players, are expected to take a combined 25% of the space, according to Boston Consulting Group. Retailers must prioritize the security and ethical use of consumer information.

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Retail Omnichannel Consumer Channel 293

Retail TouchPoints

DECEMBER 7, 2021

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

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Consumer Channel eCommerce Customer Experience 224

Retail TouchPoints

JUNE 13, 2023

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

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Supplies Customer Experience Technology Omnichannel 239

Retail TouchPoints

JANUARY 12, 2024

Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. E-sellers will leverage social channels more than ever. With its growing audience, which currently stands at 1.7

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Social Media Beauty and Health Multichannel eCommerce 296

Retail TouchPoints

NOVEMBER 20, 2023

Balenciaga is venturing into wearable tech with a new merchandise series that gives consumers exclusive access to media. The luxury fashion house is partnering with EON , a company specializing in Digital ID technology, to embed a custom-produced song by Archive, a London-based trip-hop group, into items from the collection.

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Arts Fashion Channel Technology 256

RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Instead, they Facetime friends in video group chats after school.

Consumer 150

Consumer Multi-channel eCommerce Apparel 150

FastSpring

SEPTEMBER 8, 2023

Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choices, all of which harm consumers that purchase games and other digital goods through the Google Play store. Led by Utah Attorney General Sean D. 6 trial be canceled.

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Merchant Services Payments Payment Services Consumer 128

RTP blog

MARCH 17, 2019

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. One way in which a brand can typically increase its natural base is to attract new consumers who go on to repeat purchase.

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Channel Consumer Marketing Customer 150

Retail TouchPoints

MAY 18, 2023

Consumers can now browse and buy Touchland sanitizer across multiple channels, including the brand’s DTC ecommerce site, marketplaces like Faire and even on the shelves of big-name retailers like Ulta , Target and Sephora. and ultimately scale our marketing efforts for specific channels and locations.”

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POS Channel B2C Social Media 262

Retail TouchPoints

AUGUST 23, 2023

Consumers expect a seamless interaction with a brand when and where they want it. In its stores, only one sample of each clothing item is displayed, and consumers use QR codes in the app to request a specific size be sent to fitting rooms or to the counter for purchase. Loyalty must adjust to meet those evolving consumer expectations.

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Travel Clothing Technology Customer Loyalty 212

365 Retail

JUNE 13, 2023

Alibaba.com, one of the world’s leading B2B ecommerce marketplaces, announces the launch of its new UK channel partner recruitment drive to enable more SMEs to unlock global export opportunities. Alibaba.com is home to hundreds of thousands of sellers who serve more than 40 million active global buyers.

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Channel eCommerce B2B Events 71

Groove

MARCH 7, 2024

With smaller lists, you can send your subscribers content that's highly relevant to their segmented group. Klaviyo Email Marketing: Powerful Automation and Workflow Features Email marketing automation continues to advance, and crafting an effective email campaign can be time-consuming.

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Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

JUNE 22, 2023

While Urban Outfitters ’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation of life,” when they’re starting careers and families, according to Chief Marketing Officer Elizabeth Preis. Media and print tell a different story,” Preis said. “We

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Customer Clothing Consumer Fashion 269

Retail TouchPoints

JUNE 30, 2022

H&M Group has a long history of innovation across all our brands and always wants to build meaningful relationships with our customers,” said Alan Boehme, CTO of H&M Group in a statement. “We We admire H&M Group’s commitment to innovation and are excited to move forward in our journey together.”.

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Customer Experience Omnichannel Supplies Events 256

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

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B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

JULY 12, 2021

The Flipkart Group — India’s homegrown digital commerce conglomerate that is majority-owned by Walmart — has raised U.S. The Flipkart Group includes ecommerce marketplace Flipkart , digital fashion destination Myantra , Flipkart Wholesale , online travel company Cleartrip and a majority stake in the payments app PhonePe.

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Travel Fashion Small Business Retail Supplies 256

RetailMinded

APRIL 7, 2022

Today, brands are bracing themselves for the next wave of shopper-led disruption in the form of the 11-24 age group, known colloquially as ‘Gen Z’ or ‘Zoomers’. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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Consumer Retail Omnichannel eCommerce 98

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

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Omnichannel B2B Channel Customer 259

Retail TouchPoints

APRIL 4, 2024

Pollet himself wasn’t a part of developing the IAB guidelines but a member of his team was in the working group. It’s especially complex in retail media, because true incrementality requires true holdouts or control groups, and you can’t do that in a lot of retail media because the gardens are walled and the data is separated.

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Retail X-cart Banking Definition 267

Retail TouchPoints

OCTOBER 12, 2022

Consumers are once again enjoying the benefits of shopping in-store and are purchasing for a range of activities such as expanded social events or a wardrobe refresh as they return to the office,” says Jacob Hawkins, Forever 21 Chief Marketing, Digital and Omni Officer in a statement.

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Clothing Gifts Fashion Events 304

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Retailers Going Live. Looking Ahead.

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Social Media Retail Events Channel 305

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

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Retail Social Media Multi-channel Channel 284

Retail TouchPoints

SEPTEMBER 22, 2022

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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White Paper Customer Multi-channel Fashion 236

Retail TouchPoints

JUNE 27, 2023

Her most recent job was as SVP of Global Merchandising and Strategic Partnerships at The Children’s Place , where she was responsible for creating and delivering product strategies for all brands across multiple channels of distribution, as well as leading operations for the wholesale and international franchise businesses from 2014 to 2023.

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Fashion Omnichannel Channel Operations 265

OrderDynamics

DECEMBER 27, 2018

A Thankful Consumer Equals a Full Cart: Why Consumers And Retailers Are Thankful For Omni-Channel. Whether you call it omni-channel, unified commerce or multi-channel, one thing is clear: the ability to provide a seamless, consistent retail experience across channels is something to be thankful for.

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Channel Consumer Shipping Costs Multi-channel 52