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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. Wednesday: June 06.

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades.

Marketing 279
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Record-Breaking Online Black Friday and Cyber Monday Results Point to a New Future for Holiday Shopping

Sailthru

As predicted, online retail results from this year’s Black Friday and Cyber Monday were record breaking. In addition, Cyber Monday sales from mobile devices also broke records, indicating more shifts in consumer shopping habits. Combined online sales on Thanksgiving and Black Friday increased 17.9 Image Source: Curbed ).

Mobile 95
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24 eCommerce Experts to Follow Now

GetElastic

With almost 20 years of experience in the eCommerce industry, Carroll is an international keynote speaker and bestselling author, and a world-leading expert on how to grow a business globally using digital channels. His Youtube channel also provides consistent content on all topics relating to eCommerce.

eCommerce 113
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3 More E-Commerce Reports to Guide Your Online Selling Strategy

ChannelAdvisor

eTail Special Report: Personalizing the Consumer Experience. If you read our white paper on using data to map the consumer experience, you understand how important personalization has become. On the one hand, “personalization” has been a central strategy for engaging and retaining consumers for years.

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Why Brands and Retailers Are Going D2C on Marketplaces

ChannelAdvisor

At Pricefalls Marketplace, we have witnessed brands opening stores that did not sell direct-to-consumer 5 years ago. Brands who have taken the leap to start selling direct-to-consumer are facing a number of challenges around non-branded search trends, price transparency, and private label encroachment.

Retail 40
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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

After all, retailers are striving to rapidly adapt to evolving consumer demands. Which presents a number of challenges for retailers to overcome. As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Beacon Me Up.

Arts 50