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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Retailers must look for the right technology that will streamline their operations and improve the customer experience, which can ultimately increase brand loyalty and revenue. Providing Various Payments Technologies. Tying Channels Together. Creating a combination physical-digital shopping experience requires data.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

But since the onset of the pandemic, we’ve seen a massive shift, as foot traffic flatlined and consumers turned to digital channels to buy essential and nonessential goods.”. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.

Webinar 274
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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. In fact, 62% of consumers now prefer to engage with brands on digital channels. As a result, it empowers customers to make quicker and more efficient purchases.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. Each channel operates independently, catering to different customer segments.

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Three Reasons To Take Your Contact Center Into The Cloud

RTP blog

For retailers, this has meant investing in cloud-based technologies and finding new ways to connect with their customers and expand their digital footprint. Today, according to Salesforce’s 2019 State of Service report, 80% of customers now consider their experience with a company to be as important as its products.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

eCommerce 139