Why Mobile App Customer Experience Lags Behind Other Channels
Sailthru
JANUARY 13, 2020
Mobile commerce is set to grow 29% in 2019 , however, our research shows that mobile lags far behind on-site and email personalization, and doesn’t deliver the same level of customer experience. One study indicated that 38% of companies updated their apps once per month, and 45% update their app every two months to six months.
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