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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Launch products on a large scale and get media attention.

Events 88
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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. When employees share positive experiences and insights about their workplace on social media, they essentially become ambassadors for their brand.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Their customers are surprised and delighted to receive add-ons and their loyal social media followers will often post their latest gift, thus increasing brand awareness in addition to fostering loyalty. For one event, they teamed up with Fashion Incubator SF , a nonprofit that supports up and coming fashion designers.

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A baker’s dozen of provocative retail predictions for 2018

Steve Dennis

As much attention as e-commerce gets it turns out digital channels’ influence on brick & mortar shopping is far more important for most brands. In fact, many retailers report that more that 60-75% of their physical store sales are influenced by a digital channel, hence the rise of the term “digital-first” retail.

eCommerce 102
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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner retailers and brands from major corporations had provided support to five women-led emerging business-to-business fashion technology companies. Major Names in Retail Invest in Fashion Technology’s Future.

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How to Use Amazon Posts to Promote Your Products

Kissmetrics

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. Amazon is doing more than just integrating social with online retail. Platforms like Amazon and social media release new features constantly.