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Primark Doubles Down on Sustainability with Durability Standards, Studies and Repair Workshops

Retail TouchPoints

The initiatives include working with Wrap through its Textile 2030 agreement to establish an industrywide durability standard; commissioning independent research examining the relationship between price and consumer behavior on durability; and scaling up Primark’s free clothing repair workshops following a 12-month pilot.

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Pop-Up Crisis Returns to Savile Row for Its Fourth Annual Charity Event

365 Retail

The Pop-Up Crisis event, a unique fusion of high-end fashion and charitable purpose, returns for its fourth year to London’s prestigious Savile Row. The event not only showcases fashion but also features a diverse array of activities.

Events 105
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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Workshops Workshops are events organized both virtually and in person.

Events 88
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Why Digital-Native Brands Are Moving In-Store

Optimizely

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Any channel you choose to sell through should connect seamlessly to all your other channels, making the customer experience consistent.

Workshop 312
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Primark Launches New Initiatives to Promote Clothing Durability and Repair

365 Retail

Primark is also expanding its free clothing repair workshops following a successful 12-month pilot. The workshops cover basic repair skills such as sewing buttons, zips and mending tears, as well as lessons in customisation.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

For one event, they teamed up with Fashion Incubator SF , a nonprofit that supports up and coming fashion designers. They often choose tangentially related concepts that their target customer is interested in—like a flower arrangement workshop, a skin care workshop, etc.