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How to Integrate Social Media into Your Email Campaigns

Omnisend

This is where social media comes in. Where email has more of a one-on-one feel, social media is a very public space. The transparency of social media combined with the intimacy of email can help you create a profound sense of trust with your customers. Building Both Email and Social Media in Tandem.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 291
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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 270
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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Selling on multiple channels need not cost a fortune if you do it right. In fact, selling on multiple channels should bring in more value than the cost you’ll incur on setting up those retail channels. Any business in today’s digital world should be utilizing multiple sales channels instead of relying only on their websites.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

Refer to this FDA Guidance Document for Mail Order Food Companies for more in-depth information regarding shipping regulations for perishable consumer packaged foods. Ensuring your store’s capability of fulfilling orders on multiple channels is pivotal to selling consumer packaged goods online and increasing revenue.

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The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Amazon is well aware of the draw of DTC, especially for its best-selling third-party brands.

eCommerce 288
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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Plus, we love the digital stretch Sellfy offers for those businesses looking to also sell via social media and other digital platforms.