Inflow Insights

DECEMBER 8, 2021

Today, it’s not enough to conduct a single search engine optimization (SEO) audit to analyze your business’s digital health. With ever-changing SEO standards, eCommerce brands today must be continuously updating and maintaining their sites throughout the year. PPC Metrics. Technical SEO Audit. Table of Contents.

Improvements 106

Improvements Marketing PPC SEO 106

BigCommerce

DECEMBER 13, 2017

The type of guide that can turn you into an Amazon SEO expert in 15 minutes just didn’t exist… until now. In turn, I’ve done my best to include the most up-to-date recommendations and tips based on both Amazon’s documentation and our own observations after managing 1000s of Amazon listings. Free Guide to Amazon SEO.

SEO 209

SEO Merchant Services Document Recommendation 209

BigCommerce

JULY 13, 2017

In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. I’d recommend the integration for sure! That’s when I met BigCommerce, built a site, taught myself SEO and PPC. Get started now.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

OCTOBER 27, 2021

Evaluate conversion rates by channel. Before we start comparing conversion rates by channel, we need to all be on the same page about where these numbers come from. Instead, we recommend conversion tracking with individual users. Evaluating eCommerce Conversion Rates by Channel. Traffic Channels. The solution?

Channel 113

Channel Mobile eCommerce PPC 113

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. There are three pillars to eCommerce marketing, which are also our 3 main services: Search Engine Optimization (SEO). Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit. Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Ecommerce Platforms

JUNE 22, 2023

With the Shopify commerce platform, small business owners can sell across multiple channels, and even combine online and offline stores, with POS connectivity. Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Inflow Insights

NOVEMBER 15, 2021

Manually chasing down product data from Google Analytics across sources, marketing channels, and date ranges can be a laborious, time-consuming process. Sheets #3–4: Google PPC – Top Products & – Top Product Categories. Fortunately, there is a better way. Sheet #5: Google Shopping – Top Products.

PPC 112

PPC eCommerce Download Supplies 112

eCommerceFuel

JUNE 7, 2023

Ranking products on Amazon relies on three things: Traffic to your Amazon listing The conversion rate of said traffic Reviews (positive reviews, of course) That is the secret sauce of Amazon SEO. A basic list, but it’s the fundamentals of Amazon Search Engine Optimization (SEO) where most sellers go wrong.

SEO 34

SEO PPC Recommendation Improvements 34

GetElastic

JULY 3, 2019

Harness the power of SEO. For every business looking to increase sales and reach more prospects, SEO is one of the best bets. To leverage the full potential of SEO, it’s best to improvise in the following areas. The aim is to understand how it works, so, you can upgrade your SEO strategy in compliance with the algorithms.

Social Media 152

Social Media Marketing SEO eCommerce 152

Ecommerce Platforms

JUNE 25, 2021

Amazon SEO. That is where SEO is very important, if you get your keywords optimised then the other three elements will follow. Just look at Amazon SEO like this: Keyword Research. The principle of Amazon SEO is exactly the same as ranking in Google. One that we highly recommend is Sellzone. Amazon PPC.

PPC 118

PPC SEO Improvements Mobile 118

eCommerce Training Academy

DECEMBER 8, 2017

The question is: which digital marketing channels should you focus on to get more website traffic ? In this post, I want to share with you the 8 most important digital marketing channels. The organic digital marketing channel includes all website traffic that comes from search engines such as Google , Bing , Yahoo or DuckDuckGo.com.

Channel 78

Channel Social Media Marketing eCommerce 78

Inflow Insights

JUNE 9, 2020

It’s not enough to do a single comprehensive “SEO Audit” to analyze the digital health of a business. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. Here are some general metrics that should be included: SEO Metrics. PPC Metrics. Technical SEO Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

SellBrite

DECEMBER 6, 2017

Instead, focus on the channels that their buyers are actually using. A recommended ratio is 80/20 – 80% topical industry news and 20% plugging your site and products. 2) Utilize PPC advertising. PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives.

Social Media 165

Social Media Marketing PPC eCommerce 165

Inflow Insights

OCTOBER 3, 2017

and then pushing it across all channels. As the marketing manager for a company that offers SEO services, I couldn’t pass up the opportunity to hear from the Wizard of Moz himself, Rand Fishkin. He then explained that when marketers find a unicorn they should, “jump off the marketing treadmill and milk it to death!”

Books 60

Books Recommendation Presentation SEO 60

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Ecommerce Platforms

OCTOBER 22, 2018

SEO was quite straightforward back then. Then everyone started joining the SEO bandwagon as the web grew. SEO is now more complicated than ever before. Thankfully, there are numerous AI engines on the web built to handle the SEO heavy lifting. At the top after SEO is paid advertising. But, let’s face it.

Marketing 116

Marketing Social Media SEO PPC 116

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. This is a highly effective strategy.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Ecommerce Platforms

MAY 24, 2023

Albert can work with popular digital marketing channels, including Google, Facebook, Instagram, and Bing. This lets you use the platform’s AI-based capabilities across multiple channels, including popular search engines and social media platforms. Through Semrush, you can research new keywords to target within your SEO campaigns.

Marketing 118

Marketing Payment Services SEO Social Media 118

Kissmetrics

MARCH 7, 2021

SEO-friendly : With Shopify, your products have a real chance of ranking in search engines for keywords once you’ve optimized your products and pages. It makes this easy by providing plenty of SEO-friendly features like setting alt descriptions for images, meta descriptions, and integrating SEO apps for advanced optimization.

Shopify 295

Shopify Payment Services Payments Merchant Services 295

Kissmetrics

DECEMBER 2, 2021

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Don’t wait for the New Year to make a change; try a new marketing channel this holiday season.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

BigCommerce

SEPTEMBER 4, 2018

Optimize product pages for long tail search terms (think voice commerce): Beyond mobile text SEO, make sure to optimize your product pages for longer tail questions rather than keywords. Update SEO: More Traffic for Less Ad Spend. That’s why you should get started right now on optimizing your site for holiday SEO. and by price.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

Omnisend

APRIL 30, 2021

Smaller brands with limited budgets won’t be able to compete directly with bigger brands but, with some strategic thinking around earned media and less-used paid channels, there’s plenty of opportunity. For example, in many ways Shopify, a ready-out-of-the-box ecommerce platform, can be SEO-friendly from the beginning.

eCommerce 148

eCommerce Social Media Omnichannel PPC 148

Inflow Insights

AUGUST 25, 2021

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. We recommend brainstorming ideas and testing them out before launching anything official. And that’s just the tip of the iceberg.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

eCommerce Training Academy

MAY 1, 2020

They ask for recommendations on Social Media. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Attracting the perfect customer. Online shoppers don’t shop the same way as they used to back in the day. Generating targeted traffic.

eCommerce 167

eCommerce Shipping Costs Shopping Carts Social Media 167

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. For example, I recommend using the “Send Welcome Email” option for new leads: This will send your new leads an instant welcome email, automating the whole process even more. Pro tip: I also recommend putting these new leads into their own group.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

ROI Revolution

JANUARY 25, 2023

Niki Morock, SEO Content Manager The biggest theme in 2022 from an SEO perspective is that helpful content is king! Keywords are still important for SEO, and Google can understand them within context better now than ever thanks to MUM and BERT. Another major theme in 2022 was attribution.

eCommerce 78

eCommerce Social Media SEO Payments 78

ChannelAdvisor

DECEMBER 21, 2016

It’s almost inconceivable that in 2016, almost 2017, there are some businesses out there that only focus on one marketing channel. Whether it’s PPC, SEO, social, marketplaces or email, having tunnel vision on one channel is usually not a good idea. How do the Channels Interact With and Affect Each Other?

Multichannel 45

Multichannel PPC Social Media SEO 45

Kissmetrics

AUGUST 22, 2017

He continues in elaborating that, off course, hiring someone who can understand not just the alphabet soup of online marketing – like SEO, PPC, PR and CRO, is important, but so too is realizing that one person cannot do everything. Here’s a helpful chart showing the different layers of expertise for a growth manager’s career.

Management 212

Management SEO PPC Social Media 212

Ecommerce Platforms

MARCH 10, 2021

It all started with SEO: Semrush was built as an SEO suite, and the overall digital marketing mainly came down to Google algos that were quite straightforward at the time. Then, as the web and competition grew, everyone started jumping on the SEO bandwagon. Now, what does this imply exactly?

Social Media 104

Social Media SEO Shipping Costs eCommerce 104

Omnisend

MAY 7, 2021

It’s the practice of using all of your channels to create one, unified experience across all channels. You can read more about how to create relevant product recommendations that increase sales. When we say optimizing your website, here are some of the things we’re talking about (with stats): Search Engine Optimization (SEO).

eCommerce 148

eCommerce SEO Mobile Subscription 148

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. Free Samples. Everyone loves free stuff, including your customers.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

ecomdash

DECEMBER 26, 2018

16% of ecommerce orders are generated through affiliate marketing, and customers spend more money when making a purchase off an affiliate’s recommendation compared to discovering the product on their own. The buying decision of 70% of millennial consumers is influenced by a peer’s recommendation. Enjoy SEO Benefits.

eCommerce 108

eCommerce Marketing SEO PPC 108

Ecommerce Platforms

JANUARY 25, 2022

One of the most widely recommended tools for building creative online stores, Squarespace is perfect for people who want to build ecommerce companies around their art. You can also access things like SEO features to help improve your chances of being found online. Cross-channel selling features. No real SEO functionality.

Shipping Costs 104

Shipping Costs Arts Payment Services SEO 104