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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows. The research polled 300 decision makers with a responsibility for sales or marketing and found a surprisingly high number are utilising additional channels alongside Amazon.

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2021 Is the Time to Deliver a Hyper-Relevant Digital Experience in B2B

Kibo

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

B2B 104
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Ecommerce Content Marketing: 25 Epic Ways to Boost Sales

Ecommerce Platforms

Some of the questions to think about when you’re offering a product include: How much will shipping cost? How long does shipping take? Provide white papers. white papers offer an in-depth report on a particular problem and present a solution. What is your return policy? Do you deliver to my country?

eCommerce 216
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Store’s online fulfilment capabilities top retailers’ roadmap post-pandemic

365 Retail

Reimagining the role of the store as an online fulfilment channel will become an increasing priority for retailers in their post-pandemic recovery, the latest IDC White Paper, sponsored by Sensormatic Solutions , the leading global retail solutions portfolio of Johnson Controls , has revealed.

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The E-Commerce Trends to Watch in 2020

ChannelAdvisor

And an entire industry can expand from a couple of key channels to an explosion of 100+ marketplaces generating trillions of dollars in global revenue. . Fulfillment of the future: Behind virtually every evolving e-commerce trend is the fact that fast, free shipping is officially old news. Ads can be replaced with conversations.

eCommerce 104
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How to Unload Excess Inventory in Productive, Profitable Ways

ChannelAdvisor

With so many advanced advertising opportunities for reaching consumers on dominant channels like Google, Amazon and Facebook, digital marketing is still a strong option for getting excess inventory in front of purchase-ready consumers. Step up your paid search strategy . Focus on fulfillment processes.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

Don’t just look at the price retailers are charging for their products, look at the total cost as well (tax + shipping charges + service fees). Shipping is often a big thing for online retailers as almost everyone was charging an arm and a leg for shipping due to heavy products. Determine your shipping costs.