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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

For customers, product selection has gone up while prices have gone down , and convenience has become king. Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. The advantages of buying online are clear.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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5 Ways Home & Decor Brands can Optimize the Shopping Experience

UpSellIt

Home furnishings consumers have come to expect a brick and mortar-level customer experience online. 5 Ways to Optimize the Home & Decor Shopping Experience. Potential customers tend to trust existing customers. This often results in additional customer relationships and higher conversion rates.

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How to Use Google’s Call-Only Ads to Send Profits Soaring

Kissmetrics

The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails. What Are Call-Only Ads?

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. It can be difficult to keep up with these trends and customer demands. It can be difficult to keep up with these trends and customer demands.

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Q4 Ecommerce Benchmarks Reflect Dramatic Acceleration in Online Shopping

Kibo

Some of the big shifts we saw in Q4 2020 were: More desktop and tablet activity globally and in the United States year over year (YOY); while mobile activity slowed in both regions. mobile activity registered at the highest levels since Q4 of 2019 in Q4 of 2020. Respond to Evolving Customer Behaviors With Ecommerce Benchmarks.