article thumbnail

After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

article thumbnail

Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time. Reducing the costs of online fulfillment and returns will be a key focus in doing so.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

DRINKS sells wine directly through its DTC platform Wine Insiders and also offers an enterprise solution to facilitate online wine sales at major retailers including Kroger , Thrive Market , Boxed.com , The Wine Shop on Instacart and its newest client, Macy’s. One of their biggest hang-ups?

article thumbnail

Amazon Prime Day 2020 Prep (Part 4): Prime Day Digital Advertising Strategies

ROI Revolution

Historically, this would be many marketers’ main focus during the month of June, with Prime Day occurring in mid-July. And now it’s been pushed back again to give time for the marketplace giant to get all its shipping and fulfillment ducks in a row, including the hiring of more than 175,000 new workers. Then September. 7 in 10 U.S.

Webinar 148
article thumbnail

EBay Amazon Software: An Expense or Investment?

ChannelSale

To effectively manage your products listings, inventory and order fulfillment – regardless the marketplaces you’re selling on – you need the likes of eBay Amazon software and Amazon Listing Software. ChannelSale platform is your gateway to 200+ Online Major Shopping Channels – Marketplaces, Comparison Shopping Engines and Affiliate networks.

article thumbnail

5 Things About Amazon That Are Not As Amazing As They Appear

ChannelSale

FBA – There is no doubt about the fact that FBA is the best order fulfillment apparatus available not just to Amazon sellers but sellers in all other e commerce marketplaces as well. ChannelSale platform is your gateway to 200+ Online Major Shopping Channels – Marketplaces, Comparison Shopping Engines and Affiliate networks.

article thumbnail

No Toy Left Behind: 3 Tactics for Selling Less Popular Items Post-Holiday

Sailthru

Holiday shopping is all about the deal. You can try your hand at comparison shopping to show side-by-side products with competitors and highlight areas where you win, especially if you’re priced lower. Now, you’ve got built-in ways to market and thank people. Marketing and product told a great story.

Toys 88