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The Great Sears Demise: What Can Retailers Learn?

RTP blog

Debbie Hauss, Editor-in-Chief: Because Sears was such a retail icon for the past 130+ years, it’s painful to watch its demise. Adam Blair, Executive Editor: By necessity, retail is totally present-focused. It definitely was, in some ways, the Amazon of its heyday. Who knew the “Wish Book” played a part in changing the world?

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Is Q2 2018 A Sign Of Good Things To Come For Retailers…Or Just A Happy Blip?

RTP blog

Debbie Hauss, Editor-in-Chief: Being the cynic I am, I wouldn’t want to be overly optimistic about how the rest of 2018 will play out, particularly considering all the global controversy around tariffs and the U.S. Additionally, while unemployment remains low, so does wage growth, meaning consumers’ actual purchasing power remains limited.

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Trends Analysis: What Happens When CPGs Go DTC?

ESW

“As with all of these things, we will look at consumer feedback and learnings, and we will iterate and pivot as it goes along.” George Anderson , Editor-in-Chief at RetailWire, points out that it took less than a month to create both websites. PepsiCo isn’t slow to deliver products to consumers, either. The name of that site?

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Editor Q&A: Is Sustainability Moving Into The Retail Mainstream?

RTP blog

Adam Blair, Editor: It’s easy to feel overwhelmed when thinking about sustainability as it relates to an industry as large and complex as retail. Glenn Taylor, Senior Editor: Moves like Target’s Everspring household essential brand launch are smart for retailers, plain and simple. Shoppers already spent $128.5

Retail 150
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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Their Co-Editor, Tom, reviewed a “House of Cheese Pairing Club,” box from Di Bruno Bros. Discount codes are an excellent way to drive conversions for consumer goods. An excellent example is Hello Subscription’s detailed review of their experience with Di Bruno Bros. 3: Promote Giveaway Contests.

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Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

On the speaking circuit, Microsoft’s very own Shelley Bransten, CVP Global Retail and Consumer Goods will be speaking. This session will be hosted by Fast Company’s Jeff Beer, staff editor. Part of the Big Ideas Sessions hosted by Rob Garf, VP of Retail & Consumer Goods, will be a discussion with Shinola.

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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

Editor’s note: This blog was originally published in 2020 and has been updated for accuracy. On the other hand, Facebook and Instagram ads are perfect if you sell items that are visually appealing like clothes or other inexpensive consumer goods — such as low-involvement purchases or novelty items.