Remove Consumer Remove Customer Data Remove Management Remove POS
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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A cyberattack that compromises customer personal information can diminish the trust consumers place in a brand.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

During the Shopify’s Winter ‘23 Edition , we learned about the release of a product called Shopify POS Go. Now, Shopify has always provided a POS for free to all of its users (and you have the option to upgrade to a premium version), so what’s the big deal about Shopify POS Go? What is Shopify POS Go? Quite bit, actually.

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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. If you’re not careful, technology can disrupt the customer journey in a negative way. RTP: How has the pandemic impacted consumer behavior and the need for human connection the most?

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

While the name Burton is almost synonymous with the snowboards the company began making in 1977, Burton has diversified over the years into new categories — including surfboards, apparel, goggles/optics and other sports gear — as well as expanding beyond manufacturing into direct-to-consumer (DTC) retail, both physical and digital.

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The Power of POS Gift Cards: A Guide for Retailers

Korona

And when you combine them with point of sale (POS) technology, their potential is even greater. But how exactly do POS gift cards work, and what are their associated challenges? In the end, you’ll have all the information you need to decide whether a POS gift card program is right for your business. Let’s get started!

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