Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 258

Omnichannel Customer Data eCommerce Platforms Technology 258

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Webinar 274

Webinar Consumer Payments Marketing 274

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 64

Customer Data Customer Multi-channel Events 64

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 271

eCommerce Omnichannel Comparison Shopping Recommendation 271

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? a jury summons. But what does it all mean? How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

ROI Revolution

JUNE 6, 2022

Direct to consumer (D2C or DTC) refers to brands that bypass third-party retailers and wholesalers to sell products directly to customers. As an online-centric business type, D2C has experienced tremendous growth over the course of the coronavirus pandemic as consumers have reduced their in-store shopping. of all D2C sales.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

AUGUST 30, 2023

Many retailers struggle to cultivate genuine engagement that builds lasting relationships and delivers frictionless customer experiences. If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. Tip 4: Provide better product detail for customer ease.

Shipping Costs 235

Shipping Costs Improvements Live Chat Retail 235

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. We will also include personalized dynamic messaging in our communications to members about their upcoming program renewals.

POS 272

POS Omnichannel Mobile Improvements 272

Retail TouchPoints

AUGUST 1, 2023

External economic factors, such as fluctuating interest rates, an unpredictable housing market and persistent inflation have prompted consumers to rethink their spending habits. Faced with shifting economic and consumer dynamics, retail leaders strive to unlock strategies that turn losses into profits.

Retail 245

Retail Shipping Costs eCommerce Consumer 245

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. In tandem, consumer expectations have grown. Consumers expect immediate gratification. Holiday shopping season is upon us.

Shipping Costs 251

Shipping Costs Retail Omnichannel Supplies 251

Retail TouchPoints

APRIL 20, 2022

The legal cannabis market was valued at $12.81 For approximately two decades, Cookies and Dr. While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers.

Retail 354

Retail Social Media Technology Events 354

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it. Google Glass is a great example of that.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 238

Small Business Retail Retail eCommerce Social Media 238

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. Far from it.

Marketing 299

Marketing POS Channel Clothing 299

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data .

Customer Loyalty 216

Customer Loyalty Customer Retail Shipping Costs 216

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial. What does that look like?

Online Retail 259

Online Retail Marketing Retail Fashion 259

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. that’s why marketing teams are allocating more of their spend towards them. How to Take Consumer Engagement and LTV to New Levels.

Consumer 142

Consumer Payment Services Fulfillment Multi-channel 142

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. D2R allows brands to scale and track the money they spent on digital marketing in a way that hasn’t been available before.

Retail 244

Retail Social Media Consumer Channel 244

Retail TouchPoints

NOVEMBER 1, 2023

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. And if so, what can retailers do about it?

Books 278

Books Omnichannel Payments Mobile 278

Omnisend

JANUARY 6, 2021

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes. Reduce Abandoned Carts.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Retail TouchPoints

FEBRUARY 28, 2023

There’s no question that rising prices have altered consumer behaviors. Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often.

Retail 273

Retail Books Consumer Social Media 273

Retail TouchPoints

JULY 14, 2023

The AI boom shows no sign of slowing down, with a global market value projected to grow to more than $500 billion this year. This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences.

eCommerce 220

eCommerce Order Fulfillment Fulfillment Multi-channel 220

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience. Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests. Consider launching sales events centered around key spring holidays like Easter and Mother’s Day.

Retail 77

Retail Outdoor Omnichannel Presentation 77

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. Essentially, The Amazon Effect refers to the ways in which consumer expectations have changed as a result of shopping with the dominant online marketplace.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

MAY 3, 2023

Forbes reports that companies are now faced with increased pressure to find new ways to track marketing behaviors. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 249

POS Customer Experience Customer Technology 249

UpSellIt

AUGUST 23, 2023

Personalization has become a key element for ecommerce brands to stand out and create meaningful connections with their customers. With ever-evolving technologies and shifting consumer behaviors, it’s crucial to implement effective targeting tactics to maximize your sales potential.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

365 Retail

FEBRUARY 1, 2024

The digitisation of shopping has reshaped consumer interactions and forced retailers to adapt. Retailers use technology to offer an enhanced shopping experience through personalisation and more effectively meeting consumer demands. Retailers use customer data to uncover consumer preferences, behaviours, and purchasing patterns.

eCommerce Platforms 52

eCommerce Platforms Omnichannel eCommerce Recommendation 52

Retail TouchPoints

JULY 2, 2020

In a global context of cost control, marketing today is under pressure to quickly generate traffic and in-store sales while reducing costs. As a result, marketing is likely to be one of the first collateral economic victims of this crisis, with an obligation to significantly adjust all spending (media, agencies, platforms, etc.)

eCommerce 239

eCommerce Retail Omnichannel Operations 239

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52

iVend

DECEMBER 8, 2019

The retail industry is rapidly shifting to a true omnichannel environment. Consumer demands for instant gratification are only increasing—customers want product and pricing information to be available across the web, on their mobile devices, and at the store. This means retail company and customer data stays safe.

Omnichannel 52

Omnichannel POS Merchant Services Multichannel 52