The Power of Play: Using Gamification to Elevate Retail Apps
Retail TouchPoints
JANUARY 18, 2024
Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability. Starbucks, for example, has a points-based reward program.
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