Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. Multi-touchpoint commerce. But do B2C techniques work for this audience?
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