Retail TouchPoints
AUGUST 30, 2021
These items included many children’s toys as well as smaller consumer or commodity items such as batteries, film and videocassettes. We’re seeing big players experimenting with similar, more modern takes on this multi-channel shopping experience. Omnichannel approaches like Target’s are not insular.
Retail TouchPoints
AUGUST 15, 2022
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.
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Retail TouchPoints
MARCH 13, 2024
Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.
Retail TouchPoints
JULY 28, 2023
Accenture surveyed more than 10,000 consumers in 16 countries and found that although we’re living in a time of “lasting uncertainty,” the “ resilient consumer ” is uncovering new ways to protect and control what is most important to them. As a result, consumer behaviors are becoming more complex.
Retail TouchPoints
NOVEMBER 14, 2022
3D and AR design studio QReal is moving deeper into direct commerce with the launch of the new multi-brand, multi-category shopping app TRYO. Under the TRYO model, brands and retailers alike can license the product imagery for use on their own websites, apps and marketing campaigns.
Retail TouchPoints
OCTOBER 10, 2022
With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.
Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.
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