Eterneva Makes Diamonds from Ashes. How they Connect with Grieving Consumers is a Lesson in Digital Experience
Retail TouchPoints
FEBRUARY 7, 2022
That tone permeates not just the brand’s messaging but the entire sales and fulfillment process, which is also unique in that it stretches much longer than the typical online transaction — it takes approximately seven to nine months to create customer’s diamonds. Kaufman’s was the first diamond that they made.
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