article thumbnail

The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Hit Your Target with Smart Social Ad Campaigns. consumers are using online marketplaces.

article thumbnail

4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Otherwise you may find consumers flocking to your competitors to grab those early deals. Optimizing messages and allowing your marketing channels to work together can mean the difference between capturing a larger or smaller share of consumers’ wallets this holiday season. Don’t delay.

Marketing 309
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 264
article thumbnail

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 261
article thumbnail

How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

Conducting keyword research will tell you what consumers are searching for all over the world. Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Descriptions. Blog posts.

Marketing 354
article thumbnail

What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. As with any successful retail strategy, there are pros, cons, and considerations before fully embracing—or rejecting—D2C. What Does Direct to Consumer Mean?

article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113