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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more. AI-Recommendations Mobile Exit Detect 2. Mobile-First Approach Mobile devices continue to be a dominant platform for ecommerce.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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How to Take Your Brand Direct to Consumer

BigCommerce

Thinking of dipping your toes into the direct to consumer waters? In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. Today we’ll explore five essential elements your brand needs to know for going direct to consumer.

Consumer 305
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For Macy’s and Starbucks, Growth Means Personalizing on Mobile

Sailthru

We’ll also review a new report from National Retail Federation, which highlights the growth of multichannel retail. To reach those other 60 million customers, Starbucks recently expanded mobile ordering to non-members. By downloading the mobile order and pay app, a customer establishes a digital relationship.

Mobile 60
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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Understanding Omnichannel Commerce and Its Importance in 2021

Kibo

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. This may include a brand’s website, social media accounts, mobile app, or physical stores. What Is the Difference Between Omnichannel and Multichannel?

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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in 2018. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores?

eCommerce 210