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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. Knowing where your sales come from is a critical component of any marketing strategy. In this article, dive into the data for insights into measuring attribution and consumer privacy.

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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. E-commerce Marketing Vs. E-commerce Advertising. Aren’t marketing and advertising the same thing? Paid Search Marketing for E-commerce. Not quite.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising. With 12.6%

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

A mobile phone or laptop isn’t a 1:1 substitute for the festivity of a trip to a beautiful downtown decked for the holidays, but by working closely with the writers and designers at your agency or on your clients’ teams, you can warm up the digital welcome.

SEO 263
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. They’ll become 40% of the consumer base in 2020. Social media video ad spending alone is predicted to grow 23.2%

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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78