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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363
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How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules

Kissmetrics

Many small businesses simply can’t afford to do that. The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. Analytics is everything in PPC.

PPC 199
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. Business-to-Business (B2B).

eCommerce 417
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Small Business Saturday.

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How to Create The Perfect Call-to-Action

Kissmetrics

According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. In the past, before Google started rolling out their algorithm updates , many people weren’t terribly concerned about the quality of their articles, a blog post, videos, a free ebook and other content. It’s because of Google’s users.

PPC 335
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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. Helen Trendell: The biggest mistake I see merchants making is waiting for a new product or video asset to launch before they consider promoting it. Strategies that needed SEO, PPC, and paid social.

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How a Great Plan Can Prepare You for the Worst

Omnisend

During the last decade, the ThoughtShift team has worked with over a hundred different e-commerce brands from traditional retailers. Helen Trendell: The biggest mistake I see merchants making is waiting for a new product or video asset to launch before they consider promoting it. Strategies that needed SEO, PPC, and paid social.