article thumbnail

How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

article thumbnail

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your Business

Wiser

A promotions strategy is a marketing plan that small businesses use to get the word out about their products and services. Small businesses need to be creative when it comes to promoting their products and services. Why Are Promotions Important For Businesses? Here’s what you need to know.

article thumbnail

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Focusing on Video Marketing. Small Business Saturday: +22.79%.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. of total retail sales. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). Image source.

eCommerce 417
article thumbnail

9 AI Tools for Successful Marketing Funnels

Kissmetrics

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. Even small businesses need to adopt AI technology to keep up. All plans come with chat support and video training. plans are customizable to meet your business’s needs. Who Should Use ClickFunnels? Data Studio.

Marketing 290
article thumbnail

4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

PPC 363