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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. The book contained an afterword about “how to increase your website’s conversion rates.”. I realized that conversions were critical, and no-one was talking about them. It’s just not complete.

PPC 96
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. The answer is number two.

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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Breakeven cost per conversion (CPA ) : The average cost of a conversion. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Some PPC agencies rely on a pay-per-lead model.

PPC 274
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The 8 Best CRO Companies of 2020

Kissmetrics

I am ready to make this bet because I know that Neil Patel Digital is the world’s best choice when it comes to Search Engine Optimization combined with Conversion Rate Optimization. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of.

eCommerce 316
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162
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Everything I Taught You About SEO Was Wrong

Kissmetrics

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. See, with my business, my ideal customer is a large corporation who already has been doing marketing for many years. per click when it comes to PPC ads.

SEO 259