Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Design Your Holiday PPC Strategy Now. Create a plan for out-of-stock products.

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PPC Toys Gifts SEO 166

Inflow Insights

OCTOBER 18, 2021

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Why Short-Term PPC Forecasting is Important.

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PPC Download Information Search Marketing 117

Kissmetrics

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Store Growers

FEBRUARY 27, 2021

When it comes to keywords research tools, Semrush is one of the top tools on the market. I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Semrush for PPC. What is Semrush?

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PPC SEO Article Beauty and Health 91

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

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PPC eCommerce Conversion Optimization Social Media 130

Kissmetrics

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing. Neil Patel.

Marketing 279

Marketing SEO Games Social Media 279

Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

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Marketing Shipping Costs Gifts Beauty and Health 307

Kissmetrics

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

My Wife Quit Her Job

JULY 19, 2017

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers.

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PPC Marketing Books eCommerce 126

Inflow Insights

DECEMBER 4, 2018

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. I was struck by the difference in what I read in that afterward and my conversations with various marketing specialists. Three years later, I started an online marketing agency with three other partners.

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PPC SEO eCommerce Social Media 96

Inflow Insights

MARCH 25, 2020

That’s, of course, what we work on every day, and the solution to what these businesses should do during this period is a lot more nuanced and complicated based on what we’re seeing so far. But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

FEBRUARY 10, 2021

Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. However, traffic growth is one of the top challenges to inbound marketing.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends. percent.

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PPC Accessories Apparel Automotive 259

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it.

Social Media 230

Social Media Marketing BigCommerce PPC 230

ROI Revolution

FEBRUARY 10, 2022

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

FEBRUARY 17, 2021

Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. 10 Sales Promotion Ideas for Paid Marketing Campaigns. Putting a time limit on offers creates urgency, which can be a powerful marketing tool. Setting up a countdown timer on your Google PPC ads couldn’t be easier.

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PPC Shipping Costs Social Media eCommerce 280

Kissmetrics

JULY 29, 2021

They’ve been an essential marketing tool for decades. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. And it helps you ‘seed’ the market so that people are already primed to download it when you push the lead magnet live. Lead magnets are nothing new.

Customer 360

Customer Books White Paper PPC 360

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.”

PPC 274

PPC Management Improvements Books 274

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on email marketing. But what it’s not too early for is your eCommerce holiday email marketing campaigns. That’s not a typo.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Kissmetrics

DECEMBER 11, 2017

Juggling multiple marketing campaigns is stressful. Here’s the problem with digital marketing. PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. And of course, sample size. Adjusting Your Budget Based on Market Movement.

Management 213

Management Marketing PPC Banking 213

Groove

APRIL 4, 2024

Sessions count the total number of visits, reflecting the store's marketing reach. High sessions may signal successful marketing, but coupled with other metrics, they also offer clues about user engagement and traffic quality. Orders track the completed sales, shedding light on the store's conversion capabilities.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Optimizely

FEBRUARY 27, 2019

In this exclusive interview, Brian shares: Why being a true fan gave him an edge in the market. Enjoying this episode of The Empowered Marketer? And what marketing strategies are really driving growth for you? Some of our most popular communication channels are social media, PPC on top, SEO, and email marketing.

Marketing 150

Marketing Hobbies Games Social Media 150

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. This lack of visibility makes it harder to know what’s working and what’s not in PPC. This lack of visibility makes it harder to know what’s working and what’s not in PPC. The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are.

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PPC SEO Gifts Definition 348

Kissmetrics

MAY 6, 2021

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Now of course, there are always exceptions.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Note: We’re pros at identifying the biggest marketing levers for your store to take action on.

PPC 162

PPC eCommerce SEO X-cart 162

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. The majority of agencies offer a variety of digital marketing services that go beyond managing Google Ads campaigns that your business might find useful as well.

Social Media 91

Social Media SEO PPC Management 91

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

Marketing 78

Marketing Payment Services Merchant Services Payments 78

Retail TouchPoints

MARCH 22, 2022

The Aggregators were in attendance as well, of course, and their success is a testament of another kind to the fortune-making engine that is Amazon. We went where there were customers and [focused on] selling great product, and over the course of years built a brand. It very well might be [advertising].”.

Small Business Retail 299

Small Business Retail Retail Shopify eCommerce 299

Kissmetrics

OCTOBER 16, 2020

You see, neither the promises nor problems that come with Google AdWords can fully describe the dynamic mechanism of a marketing platform and how it works. That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. What kinds of PPC campaigns have you managed?

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PPC Improvements Management Social Media 246

Kissmetrics

SEPTEMBER 22, 2020

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. If you find yourself in a situation that you need to optimize every little piece of your marketing strategy, then you should make time to check out WebMechanix. Sometimes CRO just isn’t enough.

eCommerce 316

eCommerce Social Media SEO PPC 316

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions. 1 Dedicated Services.

eCommerce 363

eCommerce Social Media SEO Marketing 363

Inflow Insights

JUNE 26, 2020

It’s common in digital marketing agencies for different teams or employees to create their own workflow processes. Instead of paying marketing experts for delivering awesome results with their digital marketing strategies, you’re now paying them to manage processes.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

OCTOBER 4, 2020

For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. Other agencies specialize in certain areas of analytics such as marketing vs operations. This can include things like marketing channels (search, PPC, content), operations or product data. Thought Leadership.

Technology 283

Technology PPC Channel Marketing 283

Kissmetrics

AUGUST 22, 2017

Growth hackers…growth managers…growth marketers — startups these days are all about growth. This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward.

Management 212

Management SEO PPC Social Media 212

Ecommerce Platforms

JUNE 22, 2023

Of course, there are some major differences worth noting too. Pros and Cons Website and Store Building Marketing and Customer Engagement Store, Inventory, and Order Management Pricing Customer Support and Integrations Shopify or Shoplazza: Which is Best? In this article: What is Shopify? Pros and Cons What is Shoplazza?

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? How should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume that you can target in your Google PPC ads yet.

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PPC eCommerce Social Media Channel 156