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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. These things will improve your CRO efforts. Even promises of improved revenue might not be enough. Explain the Importance of Improving User Experience. Let’s say you want to double your CRO budget. Image Source.

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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.

PPC 286
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103
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How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. They start by identifying your goals and evaluating your present situation. Activities Are Standard and Don’t Change. An SEO agency might publish four articles a month, for example.

eCommerce 117
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The Power of PPC + SEO

ROI Revolution

PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.

PPC 88
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.