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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

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The 8 Best CRO Companies of 2020

Kissmetrics

I am ready to make this bet because I know that Neil Patel Digital is the world’s best choice when it comes to Search Engine Optimization combined with Conversion Rate Optimization. There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of.

eCommerce 316
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more.

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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. The book contained an afterword about “how to increase your website’s conversion rates.”. I realized that conversions were critical, and no-one was talking about them. They just want to sell more.

PPC 96
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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109