Conversion Optimization PPC Presentation SEO 
Kissmetrics
MAY 6, 2021
The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition. The one who’s known for web design generally, or the one who’s known for SEO copywriting specifically?
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
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Kissmetrics
AUGUST 11, 2021
Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). Another easy way of testing geo-location is using a PPC platform such as Google Ads or Facebook Ads. Nonetheless, this approach serves as a good platform to initiate conversion optimization on those segmented pages or sites.
Inflow Insights
JULY 29, 2019
In the next sections, I’ll dig into how we’re using the opportunity presented by natural growth. We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This gives us a narrower focus for optimizing our lead generation.
Inflow Insights
AUGUST 25, 2021
For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make a detailed SEO plan for out-of-stock products.
Inflow Insights
DECEMBER 26, 2018
An SEO agency might publish four articles a month, for example. A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. They start by identifying your goals and evaluating your present situation. Activities Are Standard and Don’t Change.
ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. PPC, SEO, and COVID-19.
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