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LVMH to Name Chief Omnichannel Officer

Retail TouchPoints

The brand has appointed Michael David, who ran online retail for the company’s Louis Vuitton division, to the new group-wide role of Chief Omnichannel Officer, according to an internal memo reported by Reuters. Rogers also spearheaded the launch of 24S , a multi-brand online retailer for LVMH’s own brands.

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Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy

Retail TouchPoints

The partnership will allow Ferragamo to fortify the online components of its omnichannel strategy, including its presence on the Farfetch marketplace, while also leveraging the platform’s promotional opportunities to engage with millennial and Gen Z consumers via digital experiences.

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Walmart Steps Up Ecommerce Investment With Cross-Border Commerce and NFT Projects

Retail TouchPoints

marketplace, while CNBC has reported that the company plans to create its own cryptocurrency and collection of NFTs. India is already one of Walmart’s top sourcing markets, and the retailer’s new goal is to sell $10 billion in goods from the country annually by 2027. Ecommerce in February 2022. Current President and CEO of U.S.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Wondering whether BNPL, cryptocurrencies and NFTs will have staying power or are passing fads? On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options.

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Fred Segal Enters Metaverse With Launch of the Artcade In-Store Retail Experience

Retail TouchPoints

The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocurrency. The in-house streaming studio will feature live podcasts, e-sports gameplay and more.

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4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Much like omnichannel capabilities give shoppers agency over their experience, when brands offer multiple ecommerce payment options, they remove barriers to purchase and empower the customer. Offering preferred payment methods can give online brands access to lucrative global markets. Cryptocurrencies.

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New Solana Spaces Store in NYC Heralds Coming Wave of ‘Phygital’ Web3 Concepts

Retail TouchPoints

On the opposite side of the entry is another, smaller screen with an introductory video that explains blockchain, cryptocurrency and Solana to the uninitiated. Each bar in the graphic represents a transaction happening at that moment, with certain transactions, such as trades or NFTs being minted, highlighted in pop-ups.