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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition? including CCPA.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

To do this, the company has enlisted the help of digital experience platform Optimizely , which Detenber describes as “the backbone” of the new website, as well as UK-based marketing consultancy MindWorks. Many of the categories Batteries Plus operates in are need-based — broken phone, dead car battery, etc.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.

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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

. “The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

Generative AI is set to revolutionize ecommerce, enabling a more interactive and personalized shopping experience, which is integral to both attracting and retaining customers. In the crowded landscape of ecommerce, a positive customer experience across every aspect of an order has become intrinsic to online success.

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Any business that handles customer funds, including fintechs and non-financial companies, is now required to play its part and make compliance a core driver of operational fitness. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.