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Multi-Channel Retailing: The Ultimate Guide to Engaging Customers On- and Offline

Korona

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

At the same time, Batteries Plus also rolled out a new online experience that will serve as the foundation for much of what it hopes to do next. Creating these unique customer journeys is easier said than done, especially for a retailer that touches so many varied consumer segments. “We’re

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From Obligation to Opportunity: Make Compliance Your Biggest USP

Retail TouchPoints

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. At the same time, businesses across many sectors pivoted toward offering their own payment solutions for employees and customers alike.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

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Why You Shouldn't Use Two Commerce Instances

GetElastic

Online businesses are fighting tooth and nail to deliver customer experiences that make them stand out in a sea of similar-looking websites. For some, running multiple storefronts is the best way to give customers different experiences. Want to work towards unifying your customer data? Go to Eval Tool.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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The four essential functions of a retail POS system

iVend

It must make the best use of the resources that you have. It streamlines the operational management of your retail technology, and frees up resources to focus on driving the insights that support business growth. Operationally, retail technology needs to be an enabler for the business, not a drain.

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