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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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Mind the gap: How AI is giving retailers a competitive edge

Talkoot

Brands that aren’t leveraging the technology in at least some of their activities will fall behind–because, let’s face it, manually trying to personalize product recommendations, reach shoppers at scale, and guess how much inventory you need is near-on impossible and rife with human error. billion by 2028.

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How Customer Affinities Power Personalized Campaigns

Optimizely

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. First-party data. The second way to collect the necessary information is to ask customers for it.

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9 best Father’s Day email examples to help you sell your products

Omnisend

Feature a range of products suitable for different types of fathers, such as tech gadgets, grooming products, outdoor gear, or personalized items. Leverage relevant customer data to tailor your emails, promoting products or enhancing your Father’s Day campaigns based on individual preferences and interests.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

This strategic move helped boost customer loyalty and incentivize repeat purchases. They practice what they preach, they stand for something, and they’ve built a lifestyle around their brand –– for people who love the outdoors and want to preserve it. 2005 – Etsy is launched. Kayla Lewkowicz, Marketing Manager, Privy.

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