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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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The 5-Step Framework to Build Loyalty for Your Ecommerce Brand

Optimizely

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

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How to Start an Ecommerce Customer Loyalty Program

eCommerceFuel

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

We hope you can learn a few lessons about brand loyalty and apply them to your own business. Socially and environmentally-conscious outdoor clothing brand Cotopaxi is named after an active Volcano in Ecuador near where its founder grew up. Cotopaxi: Event-driven brand buzz.

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How Does Google Keen Compare to Pinterest?

Kissmetrics

In that way, there is less opportunity for recommendations from peers. As I mentioned before, Chantal is using Keen to curate direct links to product pages on H&M for her DIY outdoor space makeovers keen. However, unlike Pinterest , there are no updates from accounts you’re following.

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How to Recession-Proof Your Online Retail Business Without Raising Prices

Korona

Additionally, the success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Below are some strategies to withstand the recession without raising prices by strengthening customer loyalty. Launch or ramp up a rewards program. How can this work?

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5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

Talkoot

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. Brands also focus on community in their storytelling because outdoor sports are a social activity. Best Made axe.

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