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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Another use case for AI models is to determine customer sentiment.

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How to Collect Customer Data and Improve Shopper Experience

retailnext

Retailers depend directly on consumers for their business growth, which has placed shopper experience and customer satisfaction at the top of the priority list, making customer and market research very important. Gauge customer and purchase trends. Social MediaSocial media has become a reliable source of data.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Kissmetrics

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Better Understand Your Customers.

Marketing 273
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Source: KnowledgeBase.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Comparing DHL, FedEx, and UPS 3.2:

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

This is where first- and zero-party data plays a critical role however, brands are facing several challenges as they strive to collect and use data to their advantage. Top data-related challenges include: . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

If you can answer questions like these, you’ll be able to make better, more informed decisions based on a realistic perspective of your marketing performance. What Kind of Data to Look For. Today’s marketing automation software platforms provide powerful options for collecting and analyzing ecommerce data. Segmentation.

eCommerce 148