Retail TouchPoints

AUGUST 30, 2023

If customers feel your efforts are merely transactional, they won’t hesitate to go to your competitor looking for the next best deal. The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival.

Shipping Costs 256

Shipping Costs Improvements Live Chat Retail 256

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 248

Small Business Retail Retail eCommerce Social Media 248

Retail TouchPoints

JULY 24, 2023

Apps are a great way to consolidate all brand information in one place for shoppers. This can include the weekly circular, curbside orders, aisle information, loyalty cards and chatbots. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Small Business Retail 245

Small Business Retail Marketing Retail Social Media 245

Kissmetrics

MAY 10, 2021

The “blocks” are pieces of digital information or records, and the “chains” are public databases housing the information. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Gone are the days of blind purchases.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Authenticity and personality on social media is important; thanking customers for their purchase is too.

Social Media 278

Social Media Multi-channel Customer Loyalty Shopify 278

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. This makes having control over your audiences necessary.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. That means no checkout line and fast access to product information. Are you Listening?

Payments 278

Payments Payment Services Social Media Electronics 278

Retail TouchPoints

DECEMBER 30, 2021

Baby boomers — consumers over the age of 56 — are prime targets for robocalls and other phone-based tactics that impersonate the IRS, Medicare, Social Security, banks and other trusted institutions. Scammers gather financial account information and government program ID numbers to take over accounts, divert funds and commit identity fraud.

Merchant Services 296

Merchant Services Customer Payment Services Social Media 296

Retail TouchPoints

JULY 10, 2023

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Another use case for AI models is to determine customer sentiment.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

Retail 354

Retail Social Media Technology Events 354

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness.

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Retail TouchPoints

MARCH 15, 2024

For example, you can buy ads against competitor OOS offerings, promote the product’s pages on social media in a timely manner and send targeted emails to customers who have the product in an abandoned cart. The need for granular data: The accuracy needed for the aforementioned use cases can only be provided by granular data.

Telecommunications 262

Telecommunications eCommerce Platforms Games eCommerce 262

365 Retail

MAY 10, 2024

They’re talking with or messaging customer service. They’re following you and talking about your products on social media. Accurate information: Collecting data directly from your customers ensures fundamental accuracy because it comes right from the source. They’re signing up for loyalty programs.

White Paper 115

White Paper Retail Information Customer Data 115

Retail TouchPoints

SEPTEMBER 14, 2022

Instead, companies should be looking at first-party data, data that comes directly from their customers and is securely extracted from the contents of communications channels such as email, social media, app usage, website traffic and more.

Retail 297

Retail Social Media Presentation Customer Loyalty 297

Retail TouchPoints

MARCH 3, 2023

Customers’ data trails can help retailers access preferences, past orders and history. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Advanced customer support. leveraging owned and gathered customer data.

Consumer 271

Consumer Customer Loyalty Customer Experience Recommendation 271

UpSellIt

JULY 13, 2023

An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more.

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

Kissmetrics

MARCH 5, 2021

Databox pulls your data into one cohesive place so you can track performance and see real-time insights. If you’re interested in taking a deeper dive into your KPI benchmarks and building your own custom data dashboard, then Databox is a great choice. With this integration, you can add Trello cards to boards directly in Slack.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Better Understand Your Customers.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Ecommerce Platforms

FEBRUARY 15, 2023

As hinted in the intro, Bright Data helps businesses and online store owners: Manage their data collection and usage Gain valuable insights into your business operations Make more informed, data-based decisions Below we’ll go into the specifics about how Bright Data helps you to achieve the above.

Social Media 183

Social Media Mobile Management Information 183

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

And it generates natural language responses when receiving input from a user, making it potentially useful in a variety of business applications where a human-like conversation with customers is desirable. It can be used to answer customer questions, provide product information, and even assist in the purchase decision.

Customer Experience 99

Customer Experience Retail Customer eCommerce 99

Algopix

OCTOBER 15, 2023

Cross-channel tracking, also known as cross-device tracking, involves monitoring customer interactions and behaviors across multiple online channels and devices. These channels can include websites, mobile apps, social media platforms, email, and more.

Channel 129

Channel eCommerce Social Media Customer Loyalty 129

Optimizely

SEPTEMBER 11, 2018

If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly.

Customer 250

Customer B2C Social Media Improvements 250

MagentoBrain

MAY 23, 2023

It provides customers with rewards for repeat purchases, which can help increase their attachment to your brand. A well-designed loyalty program can also help you collect valuable customer data and insights, which can inform your marketing and sales strategies.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Retail TouchPoints

JANUARY 27, 2021

Being able to offer your customers the possibility to jump the queue and shop safely by appointment will help retailers improve their customer experience, increase their basket size and gain more customer data, boosting sales efficiency and customer lifecycle value. According to Global Web Index, in the U.S.,

Retail 279

Retail Social Media Channel Multichannel 279

Omnisend

NOVEMBER 11, 2022

It offers tools for nearly everything, from email marketing to automations, and social media posts to SEO. Best used for: Creating emails and social media posts from scratch Keeping track of customers and subscribers, thanks to its built-in CRM Nurturing sales leads. Social Wix apps. Social Stream.

Social Media 97

Social Media Payments Shipping Costs Payment Services 97

365 Retail

MAY 15, 2024

In this final installment of our three-part series, where we: Part one: Unpacked how to unlock the power of first-party data Part two: Answered your most burning first-party data questions Matthew Biboud Lubeck, VP of Amperity EMEA We now deep dive into the dos and don’ts of first-party data.

Retail 57

Retail Customer Data Social Media Management 57

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts. Source: KnowledgeBase.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

FEBRUARY 19, 2021

Just as with email, marketing automation can be used to gather information and send mailers tailored to an individual’s interests and behavior; but the question is, what’s the best way to use it?”. Both of these concepts are illustrated in the ad for AJ’s Fine Foods in the mailer below. Image Source: Laura Dolan. Image Source: Laura Dolan.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Wiser

AUGUST 28, 2023

Understand the demographics, psychographics, and buying behavior of your potential customers. Collecting this information will provide you with valuable insights to curate an assortment that caters to the needs and desires of your target market, driving customer satisfaction and ultimately, sales. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

MAY 8, 2024

“Build the journey or flow you want your customers to follow; tidy up your spaces because cluttered store racks or cluttered websites have the same effect — customers leave; and ensure support and service really cater to customer needs.

Merchant Services 260

Merchant Services eCommerce Channel Mobile 260

FastSpring

SEPTEMBER 9, 2020

It is a fictional character who represents the real characteristics of your ideal customer. Essentially, it takes all your customer data and makes it human and personable. To make your customer profiles feel real and relatable, they should have a name and a face … literally. Where do I get customer data?

Customer 79

Customer Social Media Hobbies Customer Data 79

Algopix

JULY 13, 2023

A customer relationship management system, commonly referred to as CRM, is a software application that enables businesses to manage and analyze customer interactions and data throughout the customer lifecycle. This includes storing customer profiles, contact information, purchase history, and communication logs.

Payment Services 78

Payment Services eCommerce Management Customer 78

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

Retail TouchPoints

AUGUST 15, 2022

This is where first- and zero-party data plays a critical role however, brands are facing several challenges as they strive to collect and use data to their advantage. Top data-related challenges include: . Stand Out Beyond Free Shipping .

Customer Loyalty 237

Customer Loyalty Customer Retail Shipping Costs 237

365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

Retail 86

Retail Customer Data Channel Social Media 86

Dynamic Action

JUNE 16, 2023

Analytics tools can process high amounts of data that deliver clear direction and decisions backed up by both internal and external sources, so there is less risk of error. A customer-centric strategy is necessary, but for a smaller headcount, considering social media data or consumer habits can sometimes fall low on the priority list.

Retail 62

Retail Social Media eCommerce Platforms Information 62